Last week I argued that firms need to concentrate more effort (and money) on top of the funnel … [Read more...]
Should We Ditch the Marketing Funnel?
Marketing is a really young discipline -- only about 80 years old. And, in all that time, the … [Read more...]
Effective Social Media Marketing
Is your organization using social media marketing effectively? According to a new report from … [Read more...]
Using Big Data to Make Money: Why Social Media Marketing Lags?
Can you use big data to make money? ARE you using big data to make money? Over the last decade or … [Read more...]
Why Social Media Spending is TOO Low
Social media spending is still a fraction of total marketing spending in an era where e-commerce … [Read more...]
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