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You're here: Home » HBR

Should We Ditch the Marketing Funnel?

May 8, 2014 by Angela Hausman

marketing funnel

Marketing is a really young discipline -- only about 80 years old. And, in all that time, the … [Read more...]

Filed Under: Customer Relationship Management, Marketing Analytics, Marketing Strategy, Social Media Marketing Tagged With: Cara France, conversion, digital marketing funnel, HBR, Mark Bonchek, marketing funnel

Using Big Data to Make Money: Why Social Media Marketing Lags?

October 30, 2013 by Angela Hausman

using big data to make money

Can you use big data to make money? ARE you using big data to make money? Over the last decade or … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy Tagged With: big data, HBR, John Wanamaker, ROI, social media analytics, social media marketing, SproutSocial

If Marketing Is Dead, What Do We Do Now?

August 14, 2012 by Angela Hausman

smart goal

Marketing is Dead Yesterday, I wrote my commentary on a recent HBR post proclaiming Marketing IS … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy, Social Media Marketing Tagged With: HBR, marketing, new media, ROI, social media, traditional media

Marketing is DEAD??????

August 12, 2012 by Angela Hausman

social media marketing success

That's the headline from a recent HBR (HARVARD BUSINESS Review) article -- Marketing is Dead!. Huh? … [Read more...]

Filed Under: Marketing Strategy, Social Media Marketing Tagged With: HBR, influencers, marketing is dead, NASA, Robert Kozinets, social media, social media marketing, Social network, traditional media

Listen to Consumers: Consumer Innovation For Your Next MagaProduct

November 5, 2011 by Angela Hausman

consumer innovation

Innovation is expensive and risky -- and the US is falling seriously behind emerging economies in … [Read more...]

Filed Under: Innovation Marketing Tagged With: consumer innovation, Eric von Hippel, HBR, Innovation Marketing, innovator, invention, product


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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.