Marketing is a really young discipline -- only about 80 years old. And, in all that time, the … [Read more...]
Using Big Data to Make Money: Why Social Media Marketing Lags?
Can you use big data to make money? ARE you using big data to make money? Over the last decade or … [Read more...]
Why Social Media Spending is TOO Low
Social media spending is still a fraction of total marketing spending in an era where e-commerce … [Read more...]
If Marketing Is Dead, What Do We Do Now?
Marketing is Dead Yesterday, I wrote my commentary on a recent HBR post proclaiming Marketing IS … [Read more...]
Marketing is DEAD??????
That's the headline from a recent HBR (HARVARD BUSINESS Review) article -- Marketing is Dead!. Huh? … [Read more...]