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Translating Analytics to Action: Right Metrics, Right Time

November 10, 2016 by Angela Hausman

the role of predictive analytics

As you see in the cartoon above, translating analytics to action is fraught with problems. Not the … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy Tagged With: big data, Harvard Business Review, Marketing Analytics, predictive analytics, translating analytics to action

Effective Social Media Marketing

November 4, 2013 by Angela Hausman

effective social media

Is your organization using social media marketing effectively? According to a new report from … [Read more...]

Filed Under: Marketing Strategy Tagged With: Avinash Kaushik, Harvard Business Review, HBR, social media marketing, Southwest

Social Media Supports Online AND Retail Purchases

September 24, 2013 by Angela Hausman

in-store sales from tweets

Social media analytics focus on tracking where sales come from using clickstream data, cookies, and … [Read more...]

Filed Under: Facebook Business Marketing, Marketing Strategy, Social Media Marketing Tagged With: facebook, Harvard Business Review, Nikon, Pinterest, showrooming, social media, social media campaign, Sony, twitter

Google+: It’s All About Developing Relationships

July 17, 2011 by Angela Hausman

google plus

Google+ topped 10 million users last week and announced they'll allow another 20 million to join the … [Read more...]

Filed Under: Marketing Strategy Tagged With: engagement, facebook, google plus, Harvard Business Review, marketing, PC Magazine, Techcrunch

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Data-Driven Digital Marketing

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I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and digital media. We provide a host of digital marketing solutions including content marketing, email marketing, SEO/ SEM, social media marketing, lead generation as well as marketing strategy, branding,, market research, and a variety of other marketing programs to mid-sized businesses and nonprofits.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

I'm a featured contributor to Business2Community and was named to Content Marketing Institutes 40 digital luminaries for 2014. Get in touch

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