As you see in the cartoon above, translating analytics to action is fraught with problems. Not the … [Read more...]
Effective Social Media Marketing: Building a Strategy for Success
Effective social media marketing isn't all that easy. And, the data shown above, from a new report … [Read more...]
Social Media Supports Online AND Retail Purchases
Social media analytics focus on tracking where sales come from using clickstream data, cookies, and … [Read more...]
Google+: It’s All About Developing Relationships
Google+ topped 10 million users last week and announced they'll allow another 20 million to join the … [Read more...]