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Marketing Analytics with SPSS

September 8, 2010 by Angela Hausman

I spent the morning at a workshop hosted by SPSS (an IBM company) -- thanks a bunch for the … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy Tagged With: AMOS, business intelligence, CLV, Cognos, constructs, customer lifetime value, data collection, data mining, discriminant, excel, graphs, hyperresearch, key performance indicators, logit, marketing, Marketing Analytics, marketing dashboards, nvivo, predictive analytics, regression, SPSS, structural equation modeling, survey, text analysis

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