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Fixing 5 Problems in Moving Visitors Toward Conversion with Analytics

August 15, 2017 by Angela Hausman

moving visitor toward conversion

Face it. Business has but one purpose: moving visitors toward conversion and ensuring they become … [Read more...]

Filed Under: Analytics in Action, Marketing Strategy Tagged With: Adwords, content marketing, conversion funnel, facebook, Google Analytics, market performance, Marketing Strategy, ROI, strategy

Understanding Digital Consumer Behavior: Using Analytics to Optimize Performance

August 9, 2017 by Angela Hausman

digital consumer behavior

We've talked a lot about using analytics to optimize performance. Today, I'd like to dive deeper in … [Read more...]

Filed Under: Analytics in Action, Marketing Strategy Tagged With: conversion funnel, digital consumer behavior, Google Analytics, landing pages, page speed, ROI

How to Perform Gap Analysis for SEO Content

April 6, 2017 by Angela Hausman

gap analysis for SEO

Chances are you're familiar with SEO (aka search engine optimization) and how it is used. Likewise, … [Read more...]

Filed Under: Content Marketing, Marketing Strategy Tagged With: gap analysis for SEO, Google Analytics, keywords, mind the gap, search engine optimization

Targeting on Social Media: Back to Marketing Basics

March 21, 2017 by Angela Hausman

targeting

If you ever doubted the power of targeting on social media results, then I've got something that … [Read more...]

Filed Under: Back to Marketing Basics, Marketing Strategy, What's working Tagged With: data, Google Analytics, persona, target market, target marketing

5 Tips for Generating ROI from Digital Marketing: Measure, Monitor, Improve

February 21, 2017 by Angela Hausman

generating roi from digital marketing

Do you feel you're not generating enough ROI from digital marketing efforts? Or, worse, do you not … [Read more...]

Filed Under: Marketing Strategy, Social Marketing Tagged With: content marketing, conversion funnel, digital marketing, Google Analytics, monitor, ROI, SEO

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I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and digital media. We provide a host of digital marketing solutions including content marketing, email marketing, SEO/ SEM, social media marketing, lead generation as well as marketing strategy, branding,, market research, and a variety of other marketing programs to mid-sized businesses and nonprofits.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

I'm a featured contributor to Business2Community and was named to Content Marketing Institutes 40 digital luminaries for 2014. Get in touch

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