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27 Resources for Assessing and Maximizing Social Media ROI

February 17, 2021 by Angela Hausman

measuring ROI

Marketing managers must develop a deep understanding of ROI (Return on Investment) for all their … [Read more...]

Filed Under: Marketing Analytics Tagged With: AIDA, Google Analytics, marketing funnel, metrics, ROI, social media

6 Stages in the Digital Marketing Funnel: Lead Nurturing For ROI

October 12, 2020 by Angela Hausman

digital marketing funnel

I ran into this colorful infographic depicting the digital marketing funnel the other day and … [Read more...]

Filed Under: Marketing Strategy Tagged With: consumer decision-making, digital marketing, digital marketing funnel, Google Analytics, KPI, ROI

21 KPIs to Monitor: Metrics that Explode the Revenue of your Business

October 7, 2020 by Angela Hausman

big data, big insights

In today's increasingly digital landscape, businesses are literally drowning in data (according to … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy Tagged With: actionable insights, analytics, Google Analytics, KPIs to monitor

Why Your Digital Marketing is Failing? Guide to Improving Performance

September 25, 2020 by Angela Hausman

digital marketing is failing

Digital marketing is the key to unlocking increased traffic, leads, and conversions. But, what … [Read more...]

Filed Under: Marketing Strategy Tagged With: digital marketing is failing, Google Analytics, market performance, monitoring, personas, targeting

7 Ways You Can Craft an Amazing Google Ads Strategy

September 11, 2020 by Angela Hausman

shopping ads

If you’re thinking of using Google Ads (formerly Google Adwords) as part of your marketing strategy … [Read more...]

Filed Under: Google Adwords Tagged With: Google Ads, Google Analytics, keywords, PPC, user intent

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.