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5 Tips for Creating a Super Super Bowl Ad or Did I Just Waste $5 Million?

March 8, 2017 by Angela Hausman

super bowl ad

As you can see from the chart above, the average cost for a 30-second Super Bowl Ad grows … [Read more...]

Filed Under: Marketing Strategy, What's working Tagged With: Brandwatch, customer value, Gary Vaynerchuk, goals, monitor, super bowl

Optimizing ROI with the Right Metrics

October 4, 2016 by Angela Hausman

marketing data management

Optimizing ROI is the name of the game for businesses because ROI is the metric most often used to … [Read more...]

Filed Under: Analytics in Action, consumer experience, Marketing Strategy Tagged With: goals, Marketing Strategy, metrics, objectives, optimizing ROI

Are Social Media Analytics Lying to You?

February 27, 2015 by Angela Hausman

social media analytics

I ran across a Tweet about social media analytics the other day that looked like this: As a … [Read more...]

Filed Under: Facebook Business Marketing, Marketing Strategy, Social Media Marketing Tagged With: goals, market performance, persona, social media, social media analytics, social platforms

How to Map Goals to Reports: Analytics in Action

October 10, 2014 by Angela Hausman

creating analytics that matter

Today is the inaugural post in my new series: Analytics in Action. Look for posts on Analytics in … [Read more...]

Filed Under: Analytics in Action, Marketing Analytics, Marketing Strategy, Social Media Marketing Tagged With: analytics in action, goals, KPI, metrics, MOZ, Social Media Examiner

3 Building Blocks to Content Marketing Strategy

January 2, 2014 by Angela Hausman

No one who has an online business can expect to get by without learning something about content … [Read more...]

Filed Under: Marketing Strategy, Social Media Marketing Tagged With: content marketing, content marketing strategy, goals, website traffic

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.