As you can see from the chart above, the average cost for a 30-second Super Bowl Ad grows … [Read more...]
Optimizing ROI with the Right Metrics
Optimizing ROI is the name of the game for businesses because ROI is the metric most often used to … [Read more...]
Are Social Media Analytics Lying to You?
I ran across a Tweet the other day that looked like this: As a data-driven marketer, I was … [Read more...]
How to Map Goals to Reports: Analytics in Action
Today is the inaugural post in my new series: Analytics in Action. Look for posts on Analytics in … [Read more...]
3 Building Blocks to Content Marketing Strategy
No one who has an online business can expect to get by without learning something about content … [Read more...]
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