Setting the right goals directs activities toward tactics that help in achieving your goals. The … [Read more...]
Marketing Plan: the Key to Successful Marketing Strategy
We've all heard tales of businesses formed without a marketing plan or with one that fits on a … [Read more...]
5 Tips for Creating a Super Super Bowl Ad or Did I Just Waste $5 Million?
As you can see from the chart above, the average cost for a 30-second Super Bowl Ad grows … [Read more...]
Optimizing ROI with the Right Metrics
Optimizing ROI is the name of the game for businesses because ROI is the metric most often used to … [Read more...]
Are Social Media Analytics Lying to You?
I ran across a Tweet about social media analytics the other day that looked like this: As a … [Read more...]