As you can see from the chart above, the average cost for a 30-second Super Bowl Ad grows … [Read more...]
Optimizing ROI with the Right Metrics
Optimizing ROI is the name of the game for businesses because ROI is the metric most often used to … [Read more...]
Are Social Media Analytics Lying to You?
I ran across a Tweet about social media analytics the other day that looked like this: As a … [Read more...]
How to Map Goals to Reports: Analytics in Action
Today is the inaugural post in my new series: Analytics in Action. Look for posts on Analytics in … [Read more...]
Building a Comprehensive Social Media Strategy
Do you have a comprehensive social media strategy? Now, be honest. Do you REALLY have a … [Read more...]