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You're here: Home » goals

Marketing Plan: the Key to Successful Marketing Strategy

December 13, 2022 by Angela Hausman 13 Comments

sustainable competitive advantage

We've all heard tales of businesses formed without a marketing plan or with one that fits on a … [Read more...]

Filed Under: Marketing Strategy Tagged With: 5 forces model, e-commerce, GDP, goals, hyper competition, marketing plan, situation analysis, strategic planning, SWOT

5 Tips for Creating a Super Super Bowl Ad or Did I Just Waste $5 Million?

March 8, 2017 by Angela Hausman

super bowl ad

As you can see from the chart above, the average cost for a 30-second Super Bowl Ad grows … [Read more...]

Filed Under: Marketing Strategy, What's working Tagged With: Brandwatch, customer value, Gary Vaynerchuk, goals, monitor, super bowl

Optimizing ROI with the Right Metrics

October 4, 2016 by Angela Hausman

marketing data management

Optimizing ROI is the name of the game for businesses because ROI is the metric most often used to … [Read more...]

Filed Under: Analytics in Action, consumer experience, Marketing Strategy Tagged With: goals, Marketing Strategy, metrics, objectives, optimizing ROI

Are Social Media Analytics Lying to You?

February 27, 2015 by Angela Hausman

social media analytics

I ran across a Tweet about social media analytics the other day that looked like this: As a … [Read more...]

Filed Under: Facebook Business Marketing, Marketing Strategy, Social Media Marketing Tagged With: goals, market performance, persona, social media, social media analytics, social platforms

How to Map Goals to Reports: Analytics in Action

October 10, 2014 by Angela Hausman

creating analytics that matter

Today is the inaugural post in my new series: Analytics in Action. Look for posts on Analytics in … [Read more...]

Filed Under: Analytics in Action, Marketing Analytics Tagged With: analytics in action, goals, KPI, metrics, MOZ, Social Media Examiner

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