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You're here: Home » George Orwell

How Do You Know You Just Wasted $4.5 Million on a Super Bowl Ad

February 2, 2015 by Angela Hausman

is super bowl advertising worth it

While most of you watched the Super Bowl last night, I was tracking the game of Facebook (my Twitter … [Read more...]

Filed Under: Marketing Strategy Tagged With: advertising success, Apple, Coke, facebook, George Orwell, GoDaddy, John Scully, Mark Zuckerberg, Nationwide, Pepsi, social good, social media, super bowl, Super Bowl Advertising

Brand Strategy 101

July 28, 2014 by Angela Hausman

unique selling proposition

What do Apple, Coke, HP, Oreo, McDonald's, Wal-Mart, P&G, Starbucks, and Nike having common? … [Read more...]

Filed Under: Back to Marketing Basics, Marketing Strategy Tagged With: 1984, Apple, brand, brand marketing, Cultural Branding, David Aaker, Douglas Holt, Forbes, George Orwell, Huffington Post, Iconic Brands, Inc., McDonalds, Nike, Starbucks, The Marlboro Man, Tiger Woods


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