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There’s an App for That: Be Where Your Customer Are !

November 2, 2011 by Angela Hausman

popularity of mobile game apps

Yesterday I talked about the rise of mobile marketing -- with 72 Million users in the US; a number … [Read more...]

Filed Under: Social Media Marketing Tagged With: advertising, Foursquare, games, Google Places, marketing, mobile app, podcast, Scott Paton, video

Top 5 Indicators the Social Media Bubble is Collapsing ?

June 8, 2011 by Angela Hausman

swimming in the red ocean.

Today, Technorati reported the acquisition of 1 "social beer" platform by another amid speculation … [Read more...]

Filed Under: Marketing Strategy, Social Media Marketing Tagged With: AOL, Ariana Huffington, Chris Brogan, Foursquare, Huffington Post, MySpace, radian 6, RSS, Salesforce.com, social media marketing, social media platform, StumbleUpon, Technorati

Social Media Marketing Done Right !

February 28, 2011 by Angela Hausman

Last week I was traveling to meet clients and visit schools with my daughter and was surprised how … [Read more...]

Filed Under: Facebook Business Marketing, Marketing Strategy, Social Media Marketing Tagged With: advertising, atmospherics, celebrities, coupons, Customer Relationship Management, facebook, fans, Foursquare, local business, marketing, professional, social media, twitter, YogurtBerry

How To Create a Marketing Plan: Part 2.

February 8, 2011 by Angela Hausman

sustainable competitive advantage

My prior post covered the first half on How to Create A Marketing Plan.  Today, I'm covering the … [Read more...]

Filed Under: Marketing Strategy, Social Media Marketing Tagged With: advertising, brand, brand image, brand personality, cause marketing, Cialdini, customer engagement, direct marketing, facebook, Facebook Places, fanpage, fans, Foursquare, geolocation, implementation plan, integration, internet, marketing, marketing plan, Marketing Strategy, objectives, pr, premiums, product class, product form, product life cycle, product positioning, QR tags, retail, retail atmospherics, Retweet, shopkick, situation analysis, social media, Social network, social responsible, stockouts, strategic plan

The Future of Social Media Marketing: Geolocation and Crowdsourcing

January 3, 2011 by Angela Hausman

Many predict mobile media applications, such as Foursquare and Facebook Places, will have a larger … [Read more...]

Filed Under: Facebook Business Marketing, Marketing Strategy, Social Media Marketing Tagged With: Black Friday, crowdsorcing, customer needs, Delicious, ecology, environment, facebook, Foursquare, geolocation, Google, Haiti, Innovation Marketing, marketing, QR codes, Quora, social media, StyleTrek, Technorati, WIFI hotspots, Wikipedia

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Data-Driven Digital Marketing

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I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and digital media. We provide a host of digital marketing solutions including content marketing, email marketing, SEO/ SEM, social media marketing, lead generation as well as marketing strategy, branding,, market research, and a variety of other marketing programs to mid-sized businesses and nonprofits.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

I'm a featured contributor to Business2Community and was named to Content Marketing Institutes 40 digital luminaries for 2014. Get in touch

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links in the posts published. Rest assured, we only recommend products we've used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.

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