When I first started working in marketing, we talk much about the role of the CMO in analytics … [Read more...]
Brand Strategy 101
What do Apple, Coke, HP, Oreo, McDonald's, Wal-Mart, P&G, Starbucks, and Nike having common? … [Read more...]
5 Easy Steps to Successful Brand Marketing
First, let's take a look at brand marketing so we're all on the same page. Let's start with, what is … [Read more...]
How do 20% of Marketers Outperform the Rest?
A recent IBM study of global marketers found 20% outperform the rest? Of course, this begs the … [Read more...]
Back to Marketing Basics: Marketing Strategy in the Digital Age
So, just what IS marketing strategy in the digital age? According to Forbes, marketing strategy … [Read more...]