MKT Maven

the intersection of marketing and digital media

  • Services
    • Data-Driven Digital Marketing
    • Content Marketing
    • Speaking
  • Free Website
  • Insights Blog
    • Marketing Strategy
    • Social Media Marketing
    • Marketing Analytics
    • Back to Marketing Basics
    • Customer Relationship Management
    • Innovation Marketing
    • consumer experience
    • e-commerce
    • Entrepreneurship 101
  • About
    • Contact Us
    • Privacy, Cookies, and Terms of Use
    • Guest Posts – Submission to Hausman Marketing Letter
    • Our Clients
    • Resume – Angela Hausman, PhD
You're here: Home » Forbes

Role of the CMO in Analytics: Using Advanced Analytics to Create Value

September 22, 2016 by Angela Hausman

marketing data management

When I first started working in marketing, we talk much about the role of the CMO in analytics … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy Tagged With: AI, analytics, CMO in analytics, CMO. predictive analytics, Forbes, NLP

Brand Strategy 101

July 28, 2014 by Angela Hausman

unique selling proposition

What do Apple, Coke, HP, Oreo, McDonald's, Wal-Mart, P&G, Starbucks, and Nike having common? … [Read more...]

Filed Under: Back to Marketing Basics, Marketing Strategy Tagged With: 1984, Apple, brand, brand marketing, Cultural Branding, David Aaker, Douglas Holt, Forbes, George Orwell, Huffington Post, Iconic Brands, Inc., McDonalds, Nike, Starbucks, The Marlboro Man, Tiger Woods

5 Easy Steps to Successful Brand Marketing

February 6, 2014 by Angela Hausman

unique selling proposition

First, let's take a look at brand marketing so we're all on the same page. Let's start with, what is … [Read more...]

Filed Under: Marketing Strategy Tagged With: AMA, Apple, brand marketing, Forbes, target market

How do 20% of Marketers Outperform the Rest?

January 27, 2014 by Angela Hausman

time-saving hacks

A recent IBM study of global marketers found 20% outperform the rest? Of course, this begs the … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy Tagged With: CLV, customer focus, Forbes, IBM, marketing performance, predictive analytics

Back to Marketing Basics: Marketing Strategy in the Digital Age

January 15, 2014 by Angela Hausman

So, just what IS marketing strategy in the digital age? According to Forbes, marketing strategy … [Read more...]

Filed Under: Marketing Strategy Tagged With: Forbes, Greg Satell, market performance, Marketing Strategy, marketing strategy in the digital age, media channel


Join our Community

* indicates required

Notice to readers

Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.