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10 Ways to Building Fan Engagement Using Messaging

March 5, 2012 by Angela Hausman

social media hierarchy of effects

Fan engagement is the name of the game on Facebook.  Not only does engagement build a community of … [Read more...]

Filed Under: Facebook Business Marketing Tagged With: algorithm, brand, engagement, facebook, fans, marketing, messaging

Social Media Marketing Done Right !

February 28, 2011 by Angela Hausman

Last week I was traveling to meet clients and visit schools with my daughter and was surprised how … [Read more...]

Filed Under: Facebook Business Marketing, Marketing Strategy, Social Media Marketing Tagged With: advertising, atmospherics, celebrities, coupons, Customer Relationship Management, facebook, fans, Foursquare, local business, marketing, professional, social media, twitter, YogurtBerry

How To Create a Marketing Plan: Part 2.

February 8, 2011 by Angela Hausman

sustainable competitive advantage

My prior post covered the first half on How to Create A Marketing Plan.  Today, I'm covering the … [Read more...]

Filed Under: Marketing Strategy, Social Media Marketing Tagged With: advertising, brand, brand image, brand personality, cause marketing, Cialdini, customer engagement, direct marketing, facebook, Facebook Places, fanpage, fans, Foursquare, geolocation, implementation plan, integration, internet, marketing, marketing plan, Marketing Strategy, objectives, pr, premiums, product class, product form, product life cycle, product positioning, QR tags, retail, retail atmospherics, Retweet, shopkick, situation analysis, social media, Social network, social responsible, stockouts, strategic plan

Happy New Year: Social Media Style

December 31, 2010 by Angela Hausman

How has social media affected the holidays? This time of year is packed with activities -- between … [Read more...]

Filed Under: Facebook Business Marketing, Marketing Strategy, Social Media Marketing Tagged With: brand, charity, conversation, ecards, engagement, facebook, Fan Page, fans, followers, friends, linkedin, market, marketers, marketing, relationships, social media, social networks, strategically, target market, traditional media, twitter, users

The Social Media Is A Joke

September 6, 2010 by Angela Hausman

social media analytics

Recently, there's been a heated discussion on the marketing and communication board of LinkedIn … [Read more...]

Filed Under: Marketing Strategy, Social Media Marketing Tagged With: community, fans, followers, linkedin, marketing communication, Marketing Research, ROI, social media, social networks, viral marketing

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I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and digital media. We provide a host of digital marketing solutions including content marketing, email marketing, SEO/ SEM, social media marketing, lead generation as well as marketing strategy, branding,, market research, and a variety of other marketing programs to mid-sized businesses and nonprofits.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

I'm a featured contributor to Business2Community and was named to Content Marketing Institutes 40 digital luminaries for 2014. Get in touch

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links in the posts published. Rest assured, we only recommend products we've used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.

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