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10 Ways to Building Fan Engagement Using Messaging

March 5, 2012 by Angela Hausman

social media hierarchy of effects

Fan engagement is the name of the game on Facebook.  Not only does engagement build a community of … [Read more...]

Filed Under: Facebook Business Marketing Tagged With: algorithm, brand, engagement, facebook, fans, marketing, messaging

How To Create a Marketing Plan: Part 2.

February 8, 2011 by Angela Hausman

sustainable competitive advantage

My prior post covered the first half on How to Create A Marketing Plan.  Today, I'm covering the … [Read more...]

Filed Under: Marketing Strategy, Social Media Marketing Tagged With: advertising, brand, brand image, brand personality, cause marketing, Cialdini, customer engagement, direct marketing, facebook, Facebook Places, fanpage, fans, Foursquare, geolocation, implementation plan, integration, internet, marketing, marketing plan, Marketing Strategy, objectives, pr, premiums, product class, product form, product life cycle, product positioning, QR tags, retail, retail atmospherics, Retweet, shopkick, situation analysis, social media, Social network, social responsible, stockouts, strategic plan

Happy New Year: Social Media Style

December 31, 2010 by Angela Hausman

How has social media affected the holidays? This time of year is packed with activities -- between … [Read more...]

Filed Under: Facebook Business Marketing, Marketing Strategy, Social Media Marketing Tagged With: brand, charity, conversation, ecards, engagement, facebook, Fan Page, fans, followers, friends, linkedin, market, marketers, marketing, relationships, social media, social networks, strategically, target market, traditional media, twitter, users

The Social Media Is A Joke

September 6, 2010 by Angela Hausman

social media analytics

Recently, there's been a heated discussion on the marketing and communication board of LinkedIn … [Read more...]

Filed Under: Marketing Strategy, Social Media Marketing Tagged With: community, fans, followers, linkedin, marketing communication, Marketing Research, ROI, social media, social networks, viral marketing

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.