MKT Maven

At the intersection of marketing and digital media

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Why a Blog is Better Than Facebook

Many folks don’t even consider a blog part of their social media strategy and there are lots of social media folks putting together social media strategies that don’t include a blog. Instead, they advocate using social media such as Facebook, Instagram, or the social media du jour. But, ...
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how often should you post

How Often You Should Post to Social Media?

Clients are sometimes surprised to discover my recommendations for how often you should post to social media. They fear they’ll be viewed as spam by their followers. What they’re not realizing is that any single post reaches a small fraction of your audience, regardless of how effectivel...
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