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Building Social Capital To Convert Your Social Media Connections

February 21, 2023 by Angela Hausman 11 Comments

Social media works by creating awareness of your brand among a broader audience and driving positive … [Read more...]

Filed Under: Social Media Marketing Tagged With: blogs, facebook, influence, marketing, product evangelists, social media, social networks

Marketing: It’s Not Just Advertising and Sales

November 24, 2022 by Angela Hausman

brand marketing

At the start of every semester, I tell each new class in my intro to marketing class that marketing … [Read more...]

Filed Under: Marketing Strategy Tagged With: advertising, Branding, California Tortilla, Chico's, community, customer service, facebook, HOGs, internal customers, social media

How to Make Money Online: 9 Secrets to Drive Business Growth

February 15, 2021 by Angela Hausman

digital marketing strategy

If you're serious about driving success, you likely read hundreds of books and blog posts, attended … [Read more...]

Filed Under: Marketing Strategy, Social Media Marketing Tagged With: analytics, email marketing, facebook, making money online, market research, Marketing Strategy, social media, social media success, twitter

How to Use Consumer Psychology to Increase ROI

January 4, 2021 by Angela Hausman

consumer psychology and ROI

Ever think about how consumer psychology affects buying decisions? There are really 2 schools of … [Read more...]

Filed Under: Marketing Strategy Tagged With: Consumer Journey, consumer psychology, digital marketing, facebook, Guerrilla Marketing, Increase Roi, influence, integrated marketing communications, Marketing Analytics

The Content Marketing Game

December 1, 2020 by Angela Hausman

content marketing

Changes to the Google Algorithm make content marketing the hub of your SEO strategy. Do you have a … [Read more...]

Filed Under: Content Marketing, Marketing Strategy Tagged With: blog, content marketing, content marketing strategy, facebook, Google, twitter

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.