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You're here: Home » evangelism

Harness Social Capital to Optimize Business Performance

January 11, 2017 by Angela Hausman

social capital

Cheers had the right idea to harness social capital to drive business performance. Those regulars, … [Read more...]

Filed Under: Customer Relationship Management, Marketing Strategy Tagged With: advocacy, community, evangelism, harness social capital, loyalty, social captial, value

Analytics: Social Media Marketing Grows Up

September 20, 2012 by Angela Hausman

social media roi

Social media is changing -- and analytics are leading this transformation.  Yet, surprisingly, when … [Read more...]

Filed Under: Marketing Analytics Tagged With: brand, community, consumers, DC Tech Week, engagement, evangelism, market, Radian6, social media marketing, Social network, traditional advertising


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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.