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You're here: Home » environmental scan

How a Detailed Marketing Plan Can Explode your Performance

November 3, 2020 by Angela Hausman

detailed marketing plan

Running a business is great, but it can also be a minefield ready to take down the unsuspecting or … [Read more...]

Filed Under: Back to Marketing Basics, Marketing Strategy Tagged With: action plans, detailed marketing plan, environmental scan, market performance, ROI, SWOT

Back to Marketing Basics: 9 Options for Sustainable Competitive Advantage

May 8, 2013 by Angela Hausman

sustainable competitive advantage

Continuing our series on "Back to Marketing Basics" today we'll discuss sustainable competitive … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy Tagged With: Amazon, Apple, brand, Coke, competitive advantage, Dell, environmental scan, Google, IBM, Intel, LL Bean, Marketing Strategy, Nordstrom's, Starbucks, sustainable competitive advantage

Marketing Strategy: The Building Block of Success

August 30, 2010 by Angela Hausman

social media marketing plan

We've all heard stories of the successful business built on a business plan written one evening on … [Read more...]

Filed Under: Marketing Research, Marketing Strategy Tagged With: action plans, budget, contingency plans, environmental scan, market research, marketing audit, marketing myopia, Marketing Strategy, mission statement, SWOT

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Notice to readers

Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.