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Is There Value in Puking All Over Your Data?

August 30, 2016 by Angela Hausman

data puking

That's essentially the question asked by Avinash Kaushik in his newsletter today. But, maybe puking … [Read more...]

Filed Under: Analytics in Action, Marketing Strategy Tagged With: analytics, Avinash Kaushik, econometric modeling, econsultancy, Google Analytics, LinchPin, reporting, ROI

Mind the Gaps: Gaps in Digital Marketing Integration

March 20, 2015 by Angela Hausman

customer journey map

Marketing integration is a key factor in optimizing market performance, yet a recent study of nearly … [Read more...]

Filed Under: Content Marketing, Marketing Strategy Tagged With: content marketing, customer journey, digital marketing, digital marketing integration, econsultancy, Oracle

Content Marketing in 1 Easy Image

March 28, 2014 by Angela Hausman

digital marketing for small businesses

I want to thank Chris Lake at eConsultancy for creating this incredible infographic on content … [Read more...]

Filed Under: Marketing Strategy Tagged With: connected consumers, content marketing, econsultancy, influence, periodic table of content marketing, social media marketing

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.