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Are You Pushing the Right Emotional Buttons?

November 17, 2014 by Angela Hausman

pushing the right emotional buttons

Despite what you learned in your economics class, we're really not all that rational. Pushing the … [Read more...]

Filed Under: Marketing Strategy, Social Media Marketing Tagged With: Apple, Coke, Dove, emotional buttons, maximizers, rational

Content Marketing is Different: Traditional Media and Social Networking

October 14, 2013 by Angela Hausman

social media marketing success

Last week I posted results from a study of B2B marketers using content marketing in social media. … [Read more...]

Filed Under: Content Marketing, Marketing Strategy, Social Media Marketing Tagged With: content marketing, content marketing in social media, Disney, Dove, Geico, linkedin, marketing, Mashable, Social Media Today, traditional media

Is This the Death Knell for Traditional Advertising?

March 1, 2013 by Angela Hausman

traditional advertising dead

Recent studies further question the effectiveness of traditional advertising for reaching … [Read more...]

Filed Under: Customer Relationship Management, Marketing Strategy, Social Media Marketing Tagged With: Dove, Dr. Anson, Dr. Tom, social media, social media marketing, traditional advertising, Victoria Beckham, Warwick Business School

Creating Sharable Social Media Content

March 2, 2012 by Angela Hausman

why social media marketing

Yesterday,  I posted my overview from the Facebook Marketing Conference session on Insights for … [Read more...]

Filed Under: Social Media Marketing Tagged With: brand, Dove, engagement, facebook, Facebook business page, Insights for Facebook, JCPennys, marketing, share value, value

Marketing Strategy: Segmenting Consumer Goods

September 30, 2011 by Angela Hausman

swimming in the red ocean.

Building a successful marketing strategy is hard because it combines quantitative knowledge and … [Read more...]

Filed Under: Innovation Marketing, Marketing Strategy, Social Media Marketing Tagged With: advertising, blue oceans, brand, Coke, consumer goods, consumers, convenience goods, Dove, involvement, Marketing Strategy, red oceans, risk, social media

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.