Despite what you learned in your economics class, we're really not all that rational. Pushing the … [Read more...]
Is This the Death Knell for Traditional Advertising?
Recent studies further question the effectiveness of traditional advertising for reaching … [Read more...]
Creating Sharable Social Media Content
Yesterday, I posted my overview from the Facebook Marketing Conference session on Insights for … [Read more...]
Marketing Strategy: Segmenting Consumer Goods
Building a successful marketing strategy is hard because it combines quantitative knowledge and … [Read more...]
Attracting Social Media Fans: Give ‘Em What They Want
We all know the value of social media fans: they spread your message through their … [Read more...]