In the bad old days, digital marketing was a free-for-all where instant gurus touted their … [Read more...]
Are You Pushing the Right Emotional Buttons?
Despite what you learned in your economics class, we're really not all that rational. Pushing the … [Read more...]
Content Marketing is Different: Traditional Media and Social Networking
Last week I posted results from a study of B2B marketers using content marketing in social media. … [Read more...]
Is This the Death Knell for Traditional Advertising?
Recent studies further question the effectiveness of traditional advertising for reaching … [Read more...]
Creating Sharable Social Media Content
Yesterday, I posted my overview from the Facebook Marketing Conference session on Insights for … [Read more...]
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