Ever heard the term "social capital"? That's not surprising unless you studied sociology, but we all … [Read more...]
Digital Media and Marketing: Media and Marketing Aren’t Synonyms
Digital media and marketing, even narrowing our focus to digital marketing, aren't synonymous. Just … [Read more...]
Big Data is Like Teenage Sex
I'm not sure where this quote about big data is like teenage sex came from, although an internet … [Read more...]
Forget Traditional Media; Try Digital Media
Ever since the invention of the Gutenberg press made printing available to the average person, … [Read more...]
It’s All About the Click: Traditional media versus digital media versus social media
Conversion is the end zone in marketing. Not just getting folks to buy your product, but speeding … [Read more...]