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Earning Social Capital to Fuel Your Digital Strategy

October 20, 2020 by Angela Hausman

social capital

Ever heard the term "social capital"? That's not surprising unless you studied sociology, but we all … [Read more...]

Filed Under: Marketing Strategy Tagged With: digital media, digital strategy, earning social capital, social capital, social media, spending social capital

Digital Media and Marketing: Media and Marketing Aren’t Synonyms

September 1, 2020 by Angela Hausman

digital media and marketing

Digital media and marketing, even narrowing our focus to digital marketing, aren't synonymous. Just … [Read more...]

Filed Under: Back to Marketing Basics, Marketing Strategy Tagged With: 4P's, customer service, digital marketing, digital media, integrated marketing tactics, marketing, personas

Big Data is Like Teenage Sex

February 17, 2016 by Angela Hausman

why you need big data

I'm not sure where this quote about big data is like teenage sex came from, although an internet … [Read more...]

Filed Under: Analytics in Action, Marketing Analytics, Marketing Strategy Tagged With: analytics, big data, digital media, IBM, social media

Forget Traditional Media; Try Digital Media

May 27, 2015 by Angela Hausman

digital media

Ever since the invention of the Gutenberg press made printing available to the average person, … [Read more...]

Filed Under: Marketing Strategy, Social Media Marketing Tagged With: advertising, digital marketing, digital media, inbound marketing, traditional media

It’s All About the Click: Traditional media versus digital media versus social media

November 20, 2014 by Angela Hausman

crafting great brands

Conversion is the end zone in marketing. Not just getting folks to buy your product, but speeding … [Read more...]

Filed Under: Marketing Strategy Tagged With: advertising, conversion, digital media, SERPs, social media, super bowl, traditional media


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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.