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Tips for Measuring the ROI of Digital Marketing and Growing

February 25, 2021 by Angela Hausman Leave a Comment

the ROI of digital marketing

In the bad old days, digital marketing was a free-for-all where instant gurus touted their … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy Tagged With: dashboards, descriptive analytics, digital marketing, market performance, Nielsen, predictive analytics, ROI

Is Traditional Market Research DEAD? Market Research in Today’s World

February 22, 2021 by Angela Hausman 9 Comments

digital analytics

Many firms struggle to meet the obligations necessary to stay in business. When struggling to keep … [Read more...]

Filed Under: Marketing Research, Marketing Strategy Tagged With: digital marketing, listening in social media, reliability, social media, traditional marketing research, validity

Digital Marketing Analytics: Driving Success with Data Insights

January 25, 2021 by Angela Hausman 5 Comments

advanced google analytics

Digital marketing analytics drive the success or failure of your business. Without the insights … [Read more...]

Filed Under: Marketing Strategy Tagged With: analytics, big data, digital analytics, digital marketing, insights

Content Marketing Funnel: Matching Content to the Consumer Journey

January 5, 2021 by Angela Hausman Leave a Comment

marketing funnel

I found the infographic at the bottom of this post highlighting content marketing throughout the … [Read more...]

Filed Under: Content Marketing, Marketing Strategy, Social Media Marketing Tagged With: Awareness, content marketing, content marketing strategy, conversion funnel, digital marketing, marketing funnel

How to Use Consumer Psychology to Increase ROI

January 4, 2021 by Angela Hausman 3 Comments

consumer psychology and ROI

Ever think about how consumer psychology affects buying decisions? There are really 2 schools of … [Read more...]

Filed Under: Marketing Strategy Tagged With: Consumer Journey, consumer psychology, digital marketing, facebook, Guerrilla Marketing, Increase Roi, influence, integrated marketing communications, Marketing Analytics

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.