That's a question I get asked a lot -- How do I get started with digital marketing? The answer … [Read more...]
A Marketing Mix Strategy That Delivers Guaranteed Profits
Whether you follow the 4Ps classically used to define your marketing mix or 7Ps or 5 Ps or 4 Es or … [Read more...]
6 Stages in the Digital Marketing Funnel: Lead Nurturing that Creates ROI
I ran into this colorful infographic depicting the digital marketing funnel the other day and … [Read more...]
Digital Media and Marketing: Media and Marketing Aren’t Synonyms
Digital media and marketing, even narrowing our focus to digital marketing, aren't synonymous. Just … [Read more...]
Managing Your Marketing Budget in 2020
An average UK marketing budget in 2019 was 9.3%, down from 11.4% in late 2018. With the economic hit … [Read more...]
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