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5 Tips for Generating ROI from Digital Marketing: Measure, Monitor, Improve

February 21, 2017 by Angela Hausman

generating roi from digital marketing

Do you feel you're not generating enough ROI from digital marketing efforts? Or, worse, do you not … [Read more...]

Filed Under: Marketing Strategy, Social Marketing Tagged With: content marketing, conversion funnel, digital marketing, Google Analytics, monitor, ROI, SEO

5 Elements to Build a Digital Marketing for Small Businesses

November 8, 2016 by Angela Hausman

digital marketing for small businesses

My focus on Market Maven is on mid-sized and high-growth startup businesses. In honor of Small … [Read more...]

Filed Under: Marketing Strategy, Social Marketing Tagged With: 4P's, digital marketing, digital marketing strategy, market research, marketing, small business

What is Marketing? Why Is Marketing Education Failing to Produce Marketers

November 1, 2016 by Angela Hausman

what is marketing

I post a lot about digital marketing and marketing analytics on this site, so I think it's time to … [Read more...]

Filed Under: Back to Marketing Basics, Marketing Analytics, Marketing Strategy Tagged With: digital marketing, market research, marketing, Marketing Analytics, what is marketing

Integrated Digital Marketing Channels: Digital Marketing Strategy

October 26, 2016 by Angela Hausman

integrating across digital marketing channels

Digital marketing strategy is challenging even for large enterprise organizations because what works … [Read more...]

Filed Under: Marketing Strategy, What's working Tagged With: B2B marketing, B2C marketing, digital marketing, digital marketing strategy, integrated digital marketing channels, traditional marketing

Is Your Approach to Digital Marketing Old-Fashioned?

October 11, 2016 by Angela Hausman

approach to digital marketing

Is your company's approach to digital marketing old-fashioned? It is if you agree with any of these … [Read more...]

Filed Under: Marketing Strategy, Social Marketing Tagged With: digital marketing, social media, traditional advertising

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I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and digital media. We provide a host of digital marketing solutions including content marketing, email marketing, SEO/ SEM, social media marketing, lead generation as well as marketing strategy, branding,, market research, and a variety of other marketing programs to mid-sized businesses and nonprofits.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

I'm a featured contributor to Business2Community and was named to Content Marketing Institutes 40 digital luminaries for 2014. Get in touch

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links in the posts published. Rest assured, we only recommend products we've used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.

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