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You're here: Home » digital marketing analytics

Avoiding the Digital Marketing Dinosaur by Preparing for the Future

December 28, 2015 by Angela Hausman

digital-marketing failure

Thanks to the folks at The Ladders (a job matchmaker) for creating the cool infographic on how to … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy Tagged With: digital marketing analytics, digital marketing strategy, traditional marketing

This Week in the News: Digital Marketing Analytics

May 28, 2015 by Angela Hausman

digital analytics

Well, we have a special treat for this week's edition of "In the News" -- a new post from Occam's … [Read more...]

Filed Under: Marketing Strategy Tagged With: AdWeek, analytics, Avinash Kaushik, digital marketing analytics, Mark Smith, MarketingLand, Occam's Razor

7 Things You’re Messing Up in Measuring ROI

May 4, 2015 by Angela Hausman

voice of the customer

Regalix reports 86% of marketers agree analytics is key to success in digital marketing, but only … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy Tagged With: BI, dashboards, digital marketing, digital marketing analytics, measuring ROI, predictive analytics, real-time analytics, ROI

An Insider’s Guide to Digital Marketing Analytics

January 16, 2015 by Angela Hausman

digital marketing analytics

Forbes proclaimed 2014 the Year of Digital Marketing Analytics, summing up the problem this way: If … [Read more...]

Filed Under: Analytics in Action, Marketing Analytics, Marketing Strategy Tagged With: analytics, Avinash Kaushik, digital marketing, digital marketing analytics, Facebook ads manager, Google, Google Analytics, KPI, market performance, Marketing Analytics, Marketing Strategy, Occam's Razor, Optimize Your Digital Marketing, predictive analytics, Sprout Social

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.