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Digital Marketing Analytics: Driving Success with Data Insights

January 25, 2021 by Angela Hausman 5 Comments

advanced google analytics

Digital marketing analytics drive the success or failure of your business. Without the insights … [Read more...]

Filed Under: Marketing Strategy Tagged With: analytics, big data, digital analytics, digital marketing, insights

A Digital Analytics Compass to Give Your Strategy Direction

February 24, 2016 by Angela Hausman

social media direction

You need digital analytics because, without appropriate metrics, your social media strategy … [Read more...]

Filed Under: Analytics in Action, Marketing Strategy Tagged With: conversion funnel, digital analytics, digital compass, hyperresearch, IBM Cognos, KPI, Razor Social, Social Media Examiner

The Periodic Table for Crafting a Digital Analytics Plan

April 27, 2015 by Angela Hausman

digital analytics

It's been a while since I last published an installment of Analytics in Action, so today I thoughts … [Read more...]

Filed Under: Analytics in Action, Marketing Strategy, Social Media Marketing Tagged With: AIDA, Avinash Kaushik, CLV, decision making, digital analytics, digital marketing, Google Analytics, KPI, Occam's Razor, Unmetric

Digital Analytics: Big Data; Big Mess

March 2, 2015 by Angela Hausman

social media analytics

Today, I'd like to continue our discussion on digital analytics from Friday -- Are Social Media … [Read more...]

Filed Under: Analytics in Action, Marketing Analytics, Marketing Strategy, Social Media Marketing Tagged With: big data, digital analytics, response bias, SproutSocial

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.