Predictive analytics is probably the hottest thing in marketing analytics right now. Predictive … [Read more...]
Tips for Measuring the ROI of Digital Marketing
In the bad old days, digital marketing was a free-for-all where instant gurus touted their … [Read more...]
Why Predictive Analytics is Better than Stuffing with Turkey
Yum. Maybe I'm just channeling Thanksgiving -- which is only a few days away, but this title just … [Read more...]
Is Your Data Taking the 5th?
Some businesses struggle with the basics of social media analytics -- getting past measuring likes, … [Read more...]
7 Steps in Predictive Analytics: Moving Beyond the Conversion Funnel
Digital marketing (or internet marketing) reached an inflection point about a year ago. It grew up … [Read more...]
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