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Predictive Analytics: Predicting Customer Behavior to Improve ROI

September 8, 2017 by Angela Hausman

social analytics suck

Predictive analytics is probably the hottest thing in marketing analytics right now. Predictive … [Read more...]

Filed Under: Analytics in Action, Marketing Strategy Tagged With: analytic skills, analytics, big data analytics, descriptive analytics, predictive analytics

Tips for Measuring the ROI of Digital Marketing

January 12, 2015 by Angela Hausman

the ROI of digital marketing

In the bad old days, digital marketing was a free-for-all where instant gurus touted their … [Read more...]

Filed Under: Analytics in Action, Marketing Analytics, Marketing Strategy, Social Marketing Tagged With: compensation, content marketing, dashboards, descriptive analytics, digital marketing, Dove, facebook, Fournaise, Google, market performance, Nielsen, predictive analytics, ROI, social media marketing

Why Predictive Analytics is Better than Stuffing with Turkey

November 24, 2014 by Angela Hausman

predictive analytics

Yum. Maybe I'm just channeling Thanksgiving -- which is only a few days away, but this title just … [Read more...]

Filed Under: Analytics in Action, Marketing Analytics, Marketing Strategy Tagged With: correlation, data mining, descriptive analytics, hyperresearch, marketing, nvivo, predictive analytics, predictive model, social media performance, social networks, spurious correlation

Is Your Data Taking the 5th?

November 14, 2014 by Angela Hausman

social media analytics

Some businesses struggle with the basics of social media analytics -- getting past measuring likes, … [Read more...]

Filed Under: Analytics in Action, Marketing Strategy Tagged With: descriptive analytics, Hadoop, IBM, Modeler, Oracle, predictive analytics, SAP, SAS, SPSS

7 Steps in Predictive Analytics: Moving Beyond the Conversion Funnel

January 23, 2014 by Angela Hausman

marketing funnel

Digital marketing (or internet marketing) reached an inflection point about a year ago. It grew up … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy, Social Marketing Tagged With: descriptive analytics, Eloqua, Forbes, Lattice, Marketo, mindjet, Oracle, predictive analytics conversion funnel, Salesforce, SAS, SPSS

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I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and digital media. We provide a host of digital marketing solutions including content marketing, email marketing, SEO/ SEM, social media marketing, lead generation as well as marketing strategy, branding,, market research, and a variety of other marketing programs to mid-sized businesses and nonprofits.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

I'm a featured contributor to Business2Community and was named to Content Marketing Institutes 40 digital luminaries for 2014. Get in touch

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