Predictive analytics is probably the hottest thing in marketing analytics right now. Predictive … [Read more...]
Tips for Measuring the ROI of Digital Marketing and Growing
In the bad old days, digital marketing was a free-for-all where instant gurus touted their … [Read more...]
Why Predictive Analytics is Better than Stuffing with Turkey
Yum. Maybe I'm just channeling Thanksgiving -- which is only a few days away, but this title just … [Read more...]
Is Your Data Taking the 5th?
Some businesses struggle with the basics of social media analytics -- getting past measuring likes, … [Read more...]