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Is Big Data Creating Big Problems for Marketing?

December 1, 2016 by Angela Hausman

big data causes big problems

Recently, a rash of articles blame big data for everything that's bad with business. In some … [Read more...]

Filed Under: Analytics in Action, Marketing Strategy Tagged With: analytics, big data, clean data, decision making, marketing, metrics

7 Steps For Using Analytics to Drive ROI

September 1, 2016 by Angela Hausman

demographic analytics to drive ROI

Maybe you feel like you're drowning in data--that you're not able to use analytics to drive ROI. … [Read more...]

Filed Under: Analytics in Action, Marketing Strategy Tagged With: analytics, decision making, Google Analytics, ROI

5 Roadblocks to Doing Data Analytics at the Speed of Light

May 5, 2016 by Angela Hausman

real-time analytics

In the old days, about 3 years ago, when a manager wanted information, he/she'd sent a request to … [Read more...]

Filed Under: Analytics in Action, Marketing Strategy Tagged With: data analysts, data analytics, data-driven decisions, decision making, IBM

The Periodic Table for Crafting a Digital Analytics Plan

April 27, 2015 by Angela Hausman

digital analytics

It's been a while since I last published an installment of Analytics in Action, so today I thoughts … [Read more...]

Filed Under: Analytics in Action, Marketing Strategy, Social Media Marketing Tagged With: AIDA, Avinash Kaushik, CLV, decision making, digital analytics, digital marketing, Google Analytics, KPI, Occam's Razor, Unmetric

Social Media Intelligence: Closing the Loop

August 5, 2013 by Angela Hausman

social media intelligence

I had an interesting conversation on Saturday with Mark Eduljee, who heads social listening … [Read more...]

Filed Under: Marketing Strategy Tagged With: content marketing, decision making, goals, intermediate goals, Mark Eduljee, McKinsey, metrics, Microsoft, noise, ROI, sales, social media analytics, social media intelligence, Steve Wiideman

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.