Recently, a rash of articles blame big data for everything that's bad with business. In some … [Read more...]
7 Steps For Using Analytics to Drive ROI
Maybe you feel like you're drowning in data--that you're not able to use analytics to drive ROI. … [Read more...]
5 Roadblocks to Doing Data Analytics at the Speed of Light
In the old days, about 3 years ago, when a manager wanted information, he/she'd sent a request to … [Read more...]
Analytics in Action: The Periodic Table of Digital Analytics
It's been awhile since I last published an installment of Analytics in Action, so today I thoughts … [Read more...]
Social Media Intelligence: Closing the Loop
I had an interesting conversation on Saturday with Mark Eduljee, who heads social listening … [Read more...]
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