What do Apple, Coke, HP, Oreo, McDonald's, Wal-Mart, P&G, Starbucks, and Nike having common? … [Read more...]
A Brand By Any Other Name …
Branding. Deep topic. What is a brand? What makes a good brand? How do you build iconic brands … [Read more...]
Building Strong Brands: Customer Relationships and Brand Loyalty
Ever tried to put a number on how much a loyal customer is worth to your firm. David Aaker has and … [Read more...]