David Aaker Archives

Brand Strategy 101

July 28, 2014 by Angela Hausman

What do Apple, Coke, HP, Oreo, McDonald's, Wal-Mart, P&G, Starbucks, and Nike having common? … [Read more...]

A Brand By Any Other Name …

December 3, 2013 by Angela Hausman

Branding. Deep topic. What is a brand? What makes a good brand? How do you build iconic brands … [Read more...]

Building Strong Brands: Customer Relationships and Brand Loyalty

November 27, 2011 by Angela Hausman

Ever tried to put a number on how much a loyal customer is worth to your firm. David Aaker has and … [Read more...]

I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and digital media. We provide a host of digital marketing solutions including content marketing, email marketing, SEO/ SEM, social media marketing, lead generation as well as marketing strategy, branding,, market research, and a variety of other marketing programs to mid-sized businesses and nonprofits.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

I'm a featured contributor to Business2Community and was named to Content Marketing Institutes 40 digital luminaries for 2014. Get in touch

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