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Targeting on Social Media: Back to Marketing Basics

March 21, 2017 by Angela Hausman

targeting

If you ever doubted the power of targeting on social media results, then I've got something that … [Read more...]

Filed Under: Back to Marketing Basics, Marketing Strategy, What's working Tagged With: data, Google Analytics, persona, target market, target marketing

Market Research and Digital Analytics

April 26, 2016 by Angela Hausman

marketing analytics predictions for 2016

I'm as guilty as my fellow bloggers in treating digital analytics as if it's a different animal … [Read more...]

Filed Under: Back to Marketing Basics, Marketing Analytics, Marketing Research Tagged With: data, digital analytics, market research, Marketing Research

The ROI of Social Media. How Do You Measure Up?

May 15, 2013 by Angela Hausman

ROI of social media

How are you measuring the ROI of social media? Do you measure up against your peers? Does the ROI of … [Read more...]

Filed Under: Facebook Business Marketing, Marketing Analytics, Marketing Strategy, Social Media Marketing Tagged With: algorithm, data, Fishbein and Ajzen, linear regression, predictive analytics, predictive models, return on investment, ROI, social media, social media analytics, social media marketing

Market Research: Know Your Customer

June 5, 2012 by Angela Hausman

metrics guide success

Almost everything you read about marketing and social media advises you to "know your customer" -- … [Read more...]

Filed Under: Marketing Analytics, Marketing Research, Social Media Marketing Tagged With: analysis, Coke, data, Margaret Mead, market research, social media, SurveyMonkey

JESS3: Data Visualization in Social Media

September 28, 2011 by Angela Hausman

JESS3

We were lucky enough to host Simon Owen, PR Director of JESS3, a social media agency specializing in … [Read more...]

Filed Under: Facebook Business Marketing, Marketing Strategy, Social Media Marketing Tagged With: data, data visualization, Jess3, Simon Owens, social media, strategy

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Data-Driven Digital Marketing

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I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and digital media. We provide a host of digital marketing solutions including content marketing, email marketing, SEO/ SEM, social media marketing, lead generation as well as marketing strategy, branding,, market research, and a variety of other marketing programs to mid-sized businesses and nonprofits.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

I'm a featured contributor to Business2Community and was named to Content Marketing Institutes 40 digital luminaries for 2014. Get in touch

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links in the posts published. Rest assured, we only recommend products we've used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.

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