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You're here: Home » data mining

Marketing Analytics with SPSS or Managing Data for Insights

October 31, 2022 by Angela Hausman

social analytics suck

I spent the morning at a workshop hosted by SPSS (an IBM company) -- thanks a bunch for the … [Read more...]

Filed Under: Marketing Analytics Tagged With: business intelligence, Cognos, data mining, marketing dashboards, predictive analytics, SPSS, text analysis

Marketing Strategy: Customer Relationship Management

May 24, 2022 by Angela Hausman

social crm

Customer relationship management (CRM for short) is a marketing strategy whereby firms concentrate … [Read more...]

Filed Under: Marketing Strategy Tagged With: customer complaints, customer friendships, customer lifetime value, Customer loyalty, Customer Relationship Management, data mining, Social network, trust

Why Predictive Analytics is Better than Stuffing with Turkey

November 24, 2014 by Angela Hausman

predictive analytics

Yum. Maybe I'm just channeling Thanksgiving -- which is only a few days away, but this title just … [Read more...]

Filed Under: Analytics in Action Tagged With: correlation, data mining, descriptive analytics, hyperresearch, marketing, nvivo, predictive analytics, predictive model, social media performance, social networks, spurious correlation


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