I spent the morning at a workshop hosted by SPSS (an IBM company) -- thanks a bunch for the … [Read more...]
Marketing Strategy: Customer Relationship Management
Customer relationship management (CRM for short) is a marketing strategy whereby firms concentrate … [Read more...]
Why Predictive Analytics is Better than Stuffing with Turkey
Yum. Maybe I'm just channeling Thanksgiving -- which is only a few days away, but this title just … [Read more...]
