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Tips for Measuring the ROI of Digital Marketing and Growing

February 25, 2021 by Angela Hausman Leave a Comment

the ROI of digital marketing

In the bad old days, digital marketing was a free-for-all where instant gurus touted their … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy Tagged With: dashboards, descriptive analytics, digital marketing, market performance, Nielsen, predictive analytics, ROI

7 Things You’re Messing Up in Measuring ROI

May 4, 2015 by Angela Hausman

voice of the customer

Regalix reports 86% of marketers agree analytics is key to success in digital marketing, but only … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy Tagged With: BI, dashboards, digital marketing, digital marketing analytics, measuring ROI, predictive analytics, real-time analytics, ROI

Business Analytics

June 9, 2010 by Angela Hausman

I'm suspending my discussion of branding today and will pick it up again tomorrow. I've attended … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy Tagged With: analytics, Cognoz, dashboards, IBM, KPI

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.