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The Psychology of Customer Decision-Making

July 12, 2016 by Angela Hausman

customer decision-making

Ever wonder about the process of customer decision-making? Or, why you should care? In today's … [Read more...]

Filed Under: Back to Marketing Basics, Marketing Strategy Tagged With: customer decision-making, customer delight, customer satisfaction, customers, market performance, social networks

Digital Customer Service: The New Rules of Engagement

September 15, 2014 by Angela Hausman

new rules of customer service

Customer services tactics are rapidly evolving. Technology led to a shift in the way people shop and … [Read more...]

Filed Under: Customer Relationship Management Tagged With: Amazon, artificial intelligence, customer experience, customer service, customers, digital customer service, digital market space, Forrester Research, Intelligent Decision Support Systems, Merchant Warehouse, Subway, superior customer experience, technology

Social Media Success: Give a Sh*t About Customers

July 31, 2013 by Angela Hausman

social media complaints

Sorry, can you say "Shit" in avideo platformvideo managementvideo solutionsvideo player respectable … [Read more...]

Filed Under: Customer Relationship Management, Marketing Strategy, Social Media Marketing Tagged With: Anthony Weiner, community, complaint handling, customers, dissatisfaction, dissatisfied customers, evangelists, Marilyn Monroe, President Kennedy, social media, social media success, Tiger Woods

#BePresent: Engagement Metric from Sprout Social

March 17, 2013 by Angela Hausman

In social media, we've always said the first rule is that you have to be present. And, #BePresent … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy, Social Media Marketing Tagged With: #BePresent, analytics, complaints, customers, engagement, social media, social media analytics, Sprout Social, twitter

Integrate Your Social Media with Offline Advertising

December 10, 2012 by Angela Hausman

social media marketing success

Integrating Online and Offline Marketing Cross listing Set up your social media with memorable … [Read more...]

Filed Under: Facebook Business Marketing, Marketing Strategy, Social Media Marketing Tagged With: customers, offline advertising, shopkick, social media, social media marketing

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Data-Driven Digital Marketing

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I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and digital media. We provide a host of digital marketing solutions including content marketing, email marketing, SEO/ SEM, social media marketing, lead generation as well as marketing strategy, branding,, market research, and a variety of other marketing programs to mid-sized businesses and nonprofits.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

I'm a featured contributor to Business2Community and was named to Content Marketing Institutes 40 digital luminaries for 2014. Get in touch

Notice to readers

Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links in the posts published. Rest assured, we only recommend products we've used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.

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