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How to Make Your Content Marketing SIZZLE

January 27, 2013 by Angela Hausman

social media

We all KNOW content marketing is the key to building and sustaining a network that generates sales … [Read more...]

Filed Under: Marketing Strategy Tagged With: content marketing, content marketing strategy, customer, facebook, Guy Kawasaki, Hubspot, linkedin, Marketo, Pinterest, social media, social media marketing, twitter

Customer Service: Getting Back to Marketing Basics

November 6, 2012 by Angela Hausman

content marketing

As bloggers, we all struggle over creating valuable content for our readers, but sometimes great … [Read more...]

Filed Under: Customer Relationship Management, Marketing Strategy Tagged With: brand, consumer, customer, customer service, marketing, Richard Branson

How to Use Service Blueprints to Maximize Innovation Returns

October 6, 2010 by Angela Hausman

brand marketing

What are service blueprints? A service blueprint is a tool of a marketing strategy designed to help … [Read more...]

Filed Under: Innovation Marketing, Marketing Strategy Tagged With: business decisions, competitive advantage, consumer, customer, Innovation Marketing, marketing, Marketing Strategy, service blueprint, service failure, service problems, servicescapes, strategic advantage, superior service optimal customer experience


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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.