At the start of every semester, I tell each new class in my intro to marketing class that marketing … [Read more...]
With a Social Listening Post, You Need to Analyze the Data
Last week I gave you 5 reasons you need to add a listening post to your marketing strategy. In that … [Read more...]
5 Huge Time-Saving Hacks to Get More from 2021
Who doesn't wish they had an extra hour in the day? No matter how many to-do lists and the tools you … [Read more...]
Digital Media and Marketing: Media and Marketing Aren’t Synonyms
Digital media and marketing, even narrowing our focus to digital marketing, aren't synonymous. Just … [Read more...]
9 Ways Smaller Brands Can Compete With Much Larger Brands
One of the most common challenges that smaller businesses face is competing with the bigger brands … [Read more...]