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Marketing Dashboards Track Marketing Strategy Success

March 23, 2022 by Angela Hausman

designing marketing dashboards

Accountability. Marketing dashboards provide metrics you need to effectively manage your brand and … [Read more...]

Filed Under: Marketing Analytics Tagged With: brand development index, Cognos, customer satisfaction, Demand Metric, marketing dashboards

Benchmarking to Improve Your ROI

March 14, 2022 by Angela Hausman

benchmarking to improve your ROI

Benchmarking is an integral part of your marketing strategy because it has serious implications for … [Read more...]

Filed Under: Marketing Analytics Tagged With: benchmarking, customer satisfaction, marketing, Marketing Strategy, performance, profitability, return on investment, ROI, sales, success

Business Survival Strategies for Tough Economic Times

January 27, 2021 by Angela Hausman

remote businesses

Actually, I probably should have stopped with just titling this post business survival strategies … [Read more...]

Filed Under: Marketing Strategy Tagged With: cash flow, customer satisfaction, delight, employee satisfaction, management

Build a Customer Journey Map that Rocks Your Marketing

January 22, 2021 by Angela Hausman

customer experience mapping

Recently, I argued that firms need to concentrate more effort (and money) on top of the funnel … [Read more...]

Filed Under: consumer experience, Marketing Strategy Tagged With: conversion, customer journey, Customer loyalty, customer satisfaction

The Psychology of Customer Decision-Making

July 12, 2016 by Angela Hausman

customer decision-making

Ever wonder about the process of customer decision-making? Or, why you should care? In today's … [Read more...]

Filed Under: Back to Marketing Basics, Marketing Strategy Tagged With: customer decision-making, customer delight, customer satisfaction, customers, market performance, social networks

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.