Ever wonder about the process of customer decision-making? Or, why you should care? In today's … [Read more...]
Does Your Website Match the Customer Journey?
Last week I argued that firms need to concentrate more effort (and money) on top of the funnel … [Read more...]
Brand Image, PIVOT, and Paid PR
Brand Awareness I have a question from a linkedin connection: "what is the best way to create brand … [Read more...]
You Promised: A Powerful Marketing Strategy
Promises -- what do promises mean to your customers ... your employees? In this season of political … [Read more...]
Experiential Marketing: Is it the Key to Your Customer’s Satisfaction?
Experiential Marketing is the Next New Thing It seems like every new thing businesses think up to … [Read more...]
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