Actually, I probably should have stopped with just titling this post business survival strategies … [Read more...]
Build a Customer Journey Map that Rocks Your Marketing
Recently, I argued that firms need to concentrate more effort (and money) on top of the funnel … [Read more...]
The Psychology of Customer Decision-Making
Ever wonder about the process of customer decision-making? Or, why you should care? In today's … [Read more...]
Brand Image, PIVOT, and Paid PR
Brand Awareness I have a question from a linkedin connection: "what is the best way to create brand … [Read more...]
You Promised: A Powerful Marketing Strategy
Promises -- what do promises mean to your customers ... your employees? In this season of political … [Read more...]