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You're here: Home » Customer Relationship Management

4 Ways to Generate More Leads Using CRM Software

August 4, 2020 by Angela Hausman

social crm

Does your business need new leads every day? If yes, what strategies are you using to produce a … [Read more...]

Filed Under: Customer Relationship Management, Marketing Strategy Tagged With: AI, CRM, Customer Relationship Management, social CRM, utilizing CRM software

Product Development and Customer Relationship Management

February 20, 2020 by Angela Hausman

new product and customer relationship management expert, Gerald Tellis

There was an interesting program on NPR radio today discussing whether companies purposely create … [Read more...]

Filed Under: Customer Relationship Management Tagged With: Cuisinart, Customer Relationship Management, Gerald Tellis, Marshall School of Business, new product development, USC

More Than a Website: Digital Marketing

January 24, 2017 by Angela Hausman

more than a website

A website is a great starting point and an important centerpiece of your digital marketing efforts, … [Read more...]

Filed Under: Customer Relationship Management, Marketing Strategy Tagged With: Customer Relationship Management, market performance, more than a website, SEO, SERPs

Social Media Marketing Done Right !

February 28, 2011 by Angela Hausman

Last week I was traveling to meet clients and visit schools with my daughter and was surprised how … [Read more...]

Filed Under: Facebook Business Marketing, Marketing Strategy, Social Media Marketing Tagged With: advertising, atmospherics, celebrities, coupons, Customer Relationship Management, facebook, fans, Foursquare, local business, marketing, professional, social media, twitter, YogurtBerry

Marketing Analytics – Customer Lifetime Value

August 17, 2010 by Angela Hausman

metrics guide success

Marketing strategy necessitates the use of metrics to measure and analyze performance so that … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy Tagged With: analytics, cash flow, customer lifetime value, Customer Relationship Management, Marketing Strategy, metrics, value

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Data-Driven Digital Marketing

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I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and digital media. We provide a host of digital marketing solutions including content marketing, email marketing, SEO/ SEM, social media marketing, lead generation as well as marketing strategy, branding,, market research, and a variety of other marketing programs to mid-sized businesses and nonprofits.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

I'm a featured contributor to Business2Community and was named to Content Marketing Institutes 40 digital luminaries for 2014. Get in touch

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links in the posts published. Rest assured, we only recommend products we've used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.

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