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You're here: Home » Customer Relationship Management

More Than a Website: Digital Marketing

January 24, 2017 by Angela Hausman

more than a website

A website is a great starting point and an important centerpiece of your digital marketing efforts, … [Read more...]

Filed Under: Customer Relationship Management, Marketing Strategy Tagged With: Customer Relationship Management, market performance, more than a website, SEO, SERPs

Social Marketing vs. Social Customer Service

January 21, 2013 by Angela Hausman

social media support your local business

Actually, I don't think it's so much an issue of marketing VERSUS customer service as it is an issue … [Read more...]

Filed Under: Customer Relationship Management, Facebook Business Marketing, Marketing Strategy, Social Marketing Tagged With: customer, Customer Relationship Management, customer satisfaction, customer service, marketing, social media, superior customer service

Social Media Marketing Done Right !

February 28, 2011 by Angela Hausman

Last week I was traveling to meet clients and visit schools with my daughter and was surprised how … [Read more...]

Filed Under: Facebook Business Marketing, Marketing Strategy, Social Marketing Tagged With: advertising, atmospherics, celebrities, coupons, Customer Relationship Management, facebook, fans, Foursquare, local business, marketing, professional, social media, twitter, YogurtBerry

Marketing Analytics – Customer Lifetime Value

August 17, 2010 by Angela Hausman

metrics guide success

Marketing strategy necessitates the use of metrics to measure and analyze performance so that … [Read more...]

Filed Under: Customer Relationship Management, Marketing Analytics, Marketing Strategy, Social Marketing Tagged With: analytics, cash flow, customer, customer lifetime value, Customer Relationship Management, customer service, influencers, marketing, Marketing Strategy, metrics, relationship, sales, service, Social network, social networks, value

Marketing Strategy: Customer Relationship Management

August 11, 2010 by Angela Hausman

Customer relationship management (CRM for short) is a marketing strategy whereby firms concentrate … [Read more...]

Filed Under: Customer Relationship Management, Marketing Strategy, Social Marketing Tagged With: customer complaints, customer friendships, customer lifetime value, Customer loyalty, Customer Relationship Management, data mining, enterprise, market research, Marketing Strategy, SAP, SAS, Social network, trust

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I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and digital media. We provide a host of digital marketing solutions including content marketing, email marketing, SEO/ SEM, social media marketing, lead generation as well as marketing strategy, branding,, market research, and a variety of other marketing programs to mid-sized businesses and nonprofits.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

I'm a featured contributor to Business2Community and was named to Content Marketing Institutes 40 digital luminaries for 2014. Get in touch

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links in the posts published. Rest assured, we only recommend products we've used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.

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