Does your business need new leads every day? If yes, what strategies are you using to produce a … [Read more...]
Product Development and Customer Relationship Management
There was an interesting program on NPR radio today discussing whether companies purposely create … [Read more...]
More Than a Website: Digital Marketing
A website is a great starting point and an important centerpiece of your digital marketing efforts, … [Read more...]
Marketing Analytics – Customer Lifetime Value
Marketing strategy necessitates the use of metrics to measure and analyze performance so that … [Read more...]
Marketing Strategy: Customer Relationship Management
Customer relationship management (CRM for short) is a marketing strategy whereby firms concentrate … [Read more...]