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You're here: Home » Customer loyalty

Marketing Strategy: Customer Relationship Management

May 24, 2022 by Angela Hausman

social crm

Customer relationship management (CRM for short) is a marketing strategy whereby firms concentrate … [Read more...]

Filed Under: Marketing Strategy Tagged With: customer complaints, customer friendships, customer lifetime value, Customer loyalty, Customer Relationship Management, data mining, Social network, trust

Build a Customer Journey Map that Rocks Your Marketing

January 22, 2021 by Angela Hausman

customer experience mapping

Recently, I argued that firms need to concentrate more effort (and money) on top of the funnel … [Read more...]

Filed Under: consumer experience, Marketing Strategy Tagged With: conversion, customer journey, Customer loyalty, customer satisfaction

Developing a Personal Brand: The Importance of E-commerce Branding

December 6, 2017 by Raul Harman

starting an e-commerce website

E-commerce – short for electronic commerce – is an online consumer-based market. Since the early … [Read more...]

Filed Under: Content Marketing, Marketing Strategy Tagged With: brand building, Customer loyalty, ecommerce

Building Strong Brands: Customer Relationships and Brand Loyalty

November 27, 2011 by Angela Hausman

building strong brands

Ever tried to put a number on how much a loyal customer is worth to your firm.  David Aaker has and … [Read more...]

Filed Under: Marketing Strategy Tagged With: brand loyalty, Customer loyalty, David Aaker, profit


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