Recently, I argued that firms need to concentrate more effort (and money) on top of the funnel … [Read more...]
Developing a Personal Brand: The Importance of E-commerce Branding
E-commerce – short for electronic commerce – is an online consumer-based market. Since the early … [Read more...]
Building Strong Brands: Customer Relationships and Brand Loyalty
Ever tried to put a number on how much a loyal customer is worth to your firm. David Aaker has and … [Read more...]
Marketing Strategy: Customer Relationship Management
Customer relationship management (CRM for short) is a marketing strategy whereby firms concentrate … [Read more...]