Often firms concentrate the entire marketing effort on finding new customers and making that first … [Read more...]
Marketing Has No Definition and No Rules: Pt. 2
First, Happy New Year to my followers and readers. I hope this year is healthy, productive, and … [Read more...]
How to Explode ROI With the RIGHT Market Segment
In today's edition of Analytics in Action, let's talk about how CLV (Customer Lifetime Value) can … [Read more...]
Marketing Analytics with SPSS
I spent the morning at a workshop hosted by SPSS (an IBM company) -- thanks a bunch for the … [Read more...]
Marketing Analytics – Customer Lifetime Value
Marketing strategy necessitates the use of metrics to measure and analyze performance so that … [Read more...]