MKT Maven

the intersection of marketing and digital media

  • Services
    • Data-Driven Digital Marketing
    • Content Marketing
    • Speaking
  • Free Website
  • Insights Blog
    • Marketing Strategy
    • Social Media Marketing
    • Marketing Analytics
    • Back to Marketing Basics
    • Customer Relationship Management
    • Innovation Marketing
    • consumer experience
    • e-commerce
    • Entrepreneurship 101
  • About
    • Contact Us
    • Privacy, Cookies, and Terms of Use
    • Guest Posts – Submission to Hausman Marketing Letter
    • Our Clients
    • Resume – Angela Hausman, PhD
You're here: Home » customer lifetime value

Marketing Strategy: Customer Relationship Management

May 24, 2022 by Angela Hausman

social crm

Customer relationship management (CRM for short) is a marketing strategy whereby firms concentrate … [Read more...]

Filed Under: Marketing Strategy Tagged With: customer complaints, customer friendships, customer lifetime value, Customer loyalty, Customer Relationship Management, data mining, Social network, trust

Optimize Customer Lifetime Value

May 27, 2020 by Angela Hausman

increase revenue from existing customers

Often firms concentrate the entire marketing effort on finding new customers and making that first … [Read more...]

Filed Under: Marketing Strategy Tagged With: customer lifetime value, social media, social media marketing

How to Explode ROI With the RIGHT Market Segment

October 31, 2014 by Angela Hausman

balance costs with value from customers

In today's edition of Analytics in Action, let's talk about how CLV (Customer Lifetime Value) can … [Read more...]

Filed Under: Analytics in Action, Marketing Analytics, Marketing Strategy Tagged With: analytics in action, customer lifetime value, forecasting, predictive analytics, social media strategy


Join our Community

* indicates required

Notice to readers

Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.