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Marketing Strategy: Customer Relationship Management

May 24, 2022 by Angela Hausman

Customer relationship management (CRM for short) is a marketing strategy whereby firms concentrate … [Read more...]

Filed Under: Marketing Strategy Tagged With: customer complaints, customer friendships, customer lifetime value, Customer loyalty, Customer Relationship Management, data mining, Social network, trust

Optimize Customer Lifetime Value

May 27, 2020 by Angela Hausman

increase revenue from existing customers

Often firms concentrate the entire marketing effort on finding new customers and making that first … [Read more...]

Filed Under: Marketing Strategy Tagged With: customer lifetime value, social media, social media marketing

How to Explode ROI With the RIGHT Market Segment

October 31, 2014 by Angela Hausman

In today's edition of Analytics in Action, let's talk about how CLV (Customer Lifetime Value) can … [Read more...]

Filed Under: Analytics in Action, Marketing Analytics, Marketing Strategy Tagged With: analytics in action, customer lifetime value, forecasting, predictive analytics, social media strategy

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