customer lifetime value Archives

Marketing Has No Definition and No Rules: Pt. 2

January 2, 2015 by Angela Hausman

First, Happy New Year to my followers and readers. I hope this year is healthy, productive, and … [Read more...]

Marketing Analytics with SPSS

September 8, 2010 by Angela Hausman

I spent the morning at a workshop hosted by SPSS (an IBM company) -- thanks a bunch for the … [Read more...]

Marketing Analytics – Customer Lifetime Value

August 17, 2010 by Angela Hausman

Marketing strategy necessitates the use of metrics to measure and analyze performance so that … [Read more...]

Marketing Strategy: Customer Relationship Management

August 11, 2010 by Angela Hausman

Customer relationship management (CRM for short) is a marketing strategy whereby firms concentrate … [Read more...]

I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and digital media. We provide a host of digital marketing solutions including content marketing, email marketing, SEO/ SEM, social media marketing, lead generation as well as marketing strategy, branding,, market research, and a variety of other marketing programs to mid-sized businesses and nonprofits.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

I'm a featured contributor to Business2Community and was named to Content Marketing Institutes 40 digital luminaries for 2014. Get in touch

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