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multi-channel attribution

5 Ways to use Multi-Channel Attribution

An email I got from Avinash Kaushik this week got me thinking about multi-channel attribution. Assigning value based on position in the customer journey is like saying it’s more important for outcomes if the surgeon closes the wound (the last part of the operation) than removing the cancerous ...
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5 Secrets of Demand Marketing

I guess before I can show you the 5 secrets of demand marketing, we should start by understanding what demand marketing is. Demand marketing is (according to Wikipedia): is the focus of targeted marketing programs to drive awareness and interest in a company’s products and/or services. Commonl...
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