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Content Marketing: Build a Strategy That Explodes Your ROI

October 13, 2020 by Angela Hausman Leave a Comment

optimize your content

Content marketing may be the hardest working of all the digital marketing strategies and, is … [Read more...]

Filed Under: Content Marketing, Marketing Strategy Tagged With: analytics, content marketing, content marketing strategy, customer journey

The Modern Customer Journey: Visualizing and Optimizing

August 27, 2020 by Angela Hausman

the modern customer journey map

The modern customer journey, as you can see from the customer journey map above, is a complex system … [Read more...]

Filed Under: Marketing Strategy Tagged With: brand advocates, brand ambassadors, brand loyalty, conversion funnel, customer journey, customer journey map, influencers

Content Drives the Customer Journey

October 17, 2018 by Angela Hausman

content drives the customer journey

In today's always-on world, content drives the customer journey. Unfortunately, given the importance … [Read more...]

Filed Under: Content Marketing, Marketing Strategy Tagged With: consideration set, content drives the customer journey, content marketing, customer journey

Growth Hacking: Using Big Data to Generate Bankable Results

July 26, 2017 by Angela Hausman

big data

It seems everyone today is talking about growth hacking and a number of firms offer this as a … [Read more...]

Filed Under: Analytics in Action, Marketing Strategy Tagged With: analytics, big data, customer journey, growth hacking

5 Ways to use Multi-Channel Attribution

April 19, 2016 by Angela Hausman

multi-channel attribution

An email I got from Avinash Kaushik this week got me thinking about multi-channel … [Read more...]

Filed Under: Analytics in Action, Customer Relationship Management, Social Media Marketing Tagged With: a/b testing, attribution, Avinash Kaushik, customer journey, Occam's Razor, ROI

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Data-Driven Digital Marketing

High-Growth Businesses NEED a customized digital marketing solution! And we’ve got you covered We specialize in data-driven, results-oriented digital marketing strategy, content marketing, market research, brand and reputation management, public relations, and new product development for … Learn more

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I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and digital media. We provide a host of digital marketing solutions including content marketing, email marketing, SEO/ SEM, social media marketing, lead generation as well as marketing strategy, branding,, market research, and a variety of other marketing programs to mid-sized businesses and nonprofits.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

I'm a featured contributor to Business2Community and was named to Content Marketing Institutes 40 digital luminaries for 2014. Get in touch

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links in the posts published. Rest assured, we only recommend products we've used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.

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