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You're here: Home » customer journey

Build a Customer Journey Map that Rocks Your Marketing

January 22, 2021 by Angela Hausman

customer experience mapping

Recently, I argued that firms need to concentrate more effort (and money) on top of the funnel … [Read more...]

Filed Under: consumer experience, Marketing Strategy Tagged With: conversion, customer journey, Customer loyalty, customer satisfaction

Content Marketing: Build a Strategy That Explodes Your ROI

October 13, 2020 by Angela Hausman

optimize your content

Content marketing may be the hardest working of all the digital marketing strategies and, is … [Read more...]

Filed Under: Content Marketing, Marketing Strategy Tagged With: analytics, content marketing, content marketing strategy, customer journey

The Modern Customer Journey: Visualizing and Optimizing

August 27, 2020 by Angela Hausman

the modern customer journey map

The modern customer journey, as you can see from the customer journey map above, is a complex system … [Read more...]

Filed Under: Marketing Strategy Tagged With: brand advocates, brand ambassadors, brand loyalty, conversion funnel, customer journey, customer journey map, influencers

Content Drives the Customer Journey

October 17, 2018 by Angela Hausman

content drives the customer journey

In today's always-on world, content drives the customer journey. Unfortunately, given the importance … [Read more...]

Filed Under: Content Marketing, Marketing Strategy Tagged With: consideration set, content drives the customer journey, content marketing, customer journey

Growth Hacking: Using Big Data to Generate Bankable Results

July 26, 2017 by Angela Hausman

big data

It seems everyone today is talking about growth hacking and a number of firms offer this as a … [Read more...]

Filed Under: Analytics in Action, Marketing Strategy Tagged With: analytics, big data, customer journey, growth hacking

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.