MKT Maven

the intersection of marketing and digital media

  • Services
    • Data-Driven Digital Marketing
    • Content Marketing
    • Speaking
  • Free Website
  • Growth Tools
  • Insights
  • About
    • Contact Us
    • Privacy, Cookies, and Terms of Use
    • Guest Posts
    • Our Clients
    • Resume – Angela Hausman, PhD
You're here: Home » customer focus

How do 20% of Marketers Outperform the Rest?

January 27, 2014 by Angela Hausman

A recent IBM study of global marketers found 20% outperform the rest? Of course, this begs the … [Read more...]

Filed Under: Customer Relationship Management, Marketing Analytics, Marketing Strategy Tagged With: CLV, customer focus, Forbes, IBM, marketing performance, predictive analytics

Marketing Strategy for Thriving in a Bad Economy

September 7, 2010 by Angela Hausman

porter's 5 forces

There's no denying the last 2 years have been extremely difficult time for both individuals and … [Read more...]

Filed Under: Innovation Marketing, Marketing Analytics, Marketing Strategy Tagged With: bad economy, customer focus, customer values, customers, economic crisis, marketing, marketing strategies, Marketing Strategy, social media, value, value proposition

Connect with us:

MarketingLetterBuild a BrandGoogle+LinkedIN

Join our Community

* indicates required

Notice to readers

Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.