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You're here: Home » customer delight

Keeping Promises: A Powerful Marketing Strategy

January 3, 2023 by Angela Hausman 5 Comments

keeping promises

Promises -- what do promises mean to your customers ... your employees? And, what happens when you … [Read more...]

Filed Under: Marketing Strategy Tagged With: boycott, complaint, customer delight, customer satisfaction, lawsuit, promises, service standards, zero defects

The Psychology of Customer Decision-Making

July 12, 2016 by Angela Hausman

customer decision-making

Ever wonder about the process of customer decision-making? Or, why you should care? In today's … [Read more...]

Filed Under: Back to Marketing Basics, Marketing Strategy Tagged With: customer decision-making, customer delight, customer satisfaction, customers, market performance, social networks


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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.