Ever wonder about the process of customer decision-making? Or, why you should care? In today's … [Read more...]
Marketing Strategy: Using Social Media to Create Customer Value
Marketing strategy is: is a process that can allow an organization to concentrate its limited … [Read more...]
Generating Customer Delight as a Tool of Marketing Strategy
The stakes for customers trying to establish sustainable competitive advantage gets higher every … [Read more...]
You Promised: A Powerful Marketing Strategy
Promises -- what do promises mean to your customers ... your employees? In this season of political … [Read more...]
5 Reasons you NEED a Listening Post to Enhance Your Social Media Marketing Strategy
Do you know what people are saying about you online? Do you have a system in place to capitalize … [Read more...]
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