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You're here: Home » customer delight

The Psychology of Customer Decision-Making

July 12, 2016 by Angela Hausman

customer decision-making

Ever wonder about the process of customer decision-making? Or, why you should care? In today's … [Read more...]

Filed Under: Back to Marketing Basics, Marketing Strategy Tagged With: customer decision-making, customer delight, customer satisfaction, customers, market performance, social networks

You Promised: A Powerful Marketing Strategy

October 23, 2010 by Angela Hausman

Promises -- what do promises mean to your customers ... your employees?  In this season of political … [Read more...]

Filed Under: Marketing Strategy Tagged With: boycott, brand, campaign promises, complaint, customer delight, customer satisfaction, customers, lawsuit, marketing, Marketing Strategy, President Obama, products, profitability, promises, service standards, zero defects

5 Reasons you NEED a Listening Post to Enhance Your Social Media Marketing Strategy

September 9, 2010 by Angela Hausman

social media analytics

Do you know what people are saying about you online? Do you have a system in place to capitalize … [Read more...]

Filed Under: Marketing Analytics, Marketing Research, Marketing Strategy, Social Media Marketing Tagged With: brand, complaint handling, customer delight, facebook, listening, market research, Marketing Strategy, social media marketing, social networks, unstructured data


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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.