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You're here: Home » CoreMetrics

5 Steps for Data-Driven Digital Marketing

April 30, 2014 by Angela Hausman

marketing funnel

I know I've said this before, but there are vast differences between traditional media and social … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy Tagged With: Cognos, CoreMetrics, Data Driven Marketing, Jason Falls, KPI's, Omniture, ROI, social media, Social Media Examiner, social networking, SproutSocial, traditional marketing

A Four Factor Model for Assessing Social Media Performance

December 10, 2013 by Angela Hausman

roi of content marketing

One thing most social media firms struggle with is assessing the market performance of their social … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy, Social Media Marketing Tagged With: CoreMetrics, Duke, IBM, ROI

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.