MKT Maven

the intersection of marketing and digital media

  • Services
    • Data-Driven Digital Marketing
    • Content Marketing
    • Speaking
  • Free Website
  • Insights Blog
    • Marketing Strategy
    • Social Media Marketing
    • Marketing Analytics
    • Back to Marketing Basics
    • Customer Relationship Management
    • Innovation Marketing
    • consumer experience
    • e-commerce
    • Entrepreneurship 101
  • About
    • Contact Us
    • Privacy, Cookies, and Terms of Use
    • Guest Posts – Submission to Hausman Marketing Letter
    • Our Clients
    • Resume – Angela Hausman, PhD
You're here: Home » cooptition

Porter’s 5 Forces in the Age of Social Media

June 29, 2022 by Angela Hausman

porter's 5 forces model

Porter's 5 Forces model depicts existing competition and the prospects for new competitors.  … [Read more...]

Filed Under: Marketing Strategy, Social Media Marketing Tagged With: collaboration, competition, cooptition, marketing, Porter's 5 forces, social media, strategy

Survival of the Fittest: Adapt & Collaborate, or Die

March 15, 2016 by Angela Hausman

evolution of organizations

I read a great post from BCG about the evolution of organizations equating adaptation in the biology … [Read more...]

Filed Under: Back to Marketing Basics, Innovation Marketing, Marketing Strategy Tagged With: adaptation, analytics, collaboration, cooptition, evolution of organizations, Innovation Marketing, marketing, sensing, survival of the fittest


Join our Community

* indicates required

Notice to readers

Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.