Recently, I argued that firms need to concentrate more effort (and money) on top of the funnel … [Read more...]
It’s All About the Click: Traditional media versus digital media versus social media
Conversion is the end zone in marketing. Not just getting folks to buy your product, but speeding … [Read more...]
Should We Ditch the Marketing Funnel?
Marketing is a really young discipline -- only about 80 years old. And, in all that time, the … [Read more...]
Content Marketing: Traffic vs Conversion
I don't know. Maybe this is a chicken and egg argument (as in which came first, the chicken or the … [Read more...]
Conversion: Ensuring the Success of Your Social Media Strategy
Face it! None of us is in this to gain Fans, Followers, Re-Pins, etc. Social media isn't some … [Read more...]
