The modern customer journey, as you can see from the customer journey map above, is a complex system … [Read more...]
Fixing 5 Problems in Moving Visitors Toward Conversion with Analytics
Face it. Business has but one purpose: moving visitors toward conversion and ensuring they become … [Read more...]
Understanding Digital Consumer Behavior: Using Analytics to Optimize Performance
We've talked a lot about using analytics to optimize performance. Today, I'd like to dive deeper in … [Read more...]
5 Tips for Generating ROI from Digital Marketing: Measure, Monitor, Improve
Do you feel you're not generating enough ROI from digital marketing efforts? Or, worse, do you not … [Read more...]
Marketing Analytics that Drive ROI: Part 1
Brands have a rather anemic notion of marketing analytics, as we discussed in a recent post on big … [Read more...]
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