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multi-channel attribution

4 Stages to Optimize Your Conversion Funnel

Businesses sometimes forget there are four stages in the conversion funnel. They focus all their attention on attracting new potential customers or closing sales but forget the other two stages. You’ll optimize your conversion funnel by adopting a more balanced focus on all four stages and cra...
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road to digital marketing success

Marketing Analytics that Drive ROI

Brands have a rather anemic notion of marketing analytics, as we discussed in a recent post on big data analytics. They focus too much on promotion, not enough on marketing; too much on pressuring purchases, not enough on building lasting relationships. Today, we’ll discuss marketing analytics...
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