Brands have a rather anemic notion of marketing analytics, as we discussed in a recent post on big … [Read more...]
Content Marketing Funnel: Matching Content to the Consumer Journey
I found the infographic at the bottom of this post highlighting content marketing throughout the … [Read more...]
The Modern Customer Journey: Visualizing and Optimizing
The modern customer journey, as you can see from the customer journey map above, is a complex system … [Read more...]
Fixing 5 Problems in Moving Visitors Toward Conversion with Analytics
Face it. Business has but one purpose: moving visitors toward conversion and ensuring they become … [Read more...]
Understanding Digital Consumer Behavior: Using Analytics to Optimize Performance
We've talked a lot about using analytics to optimize performance. Today, I'd like to dive deeper in … [Read more...]
