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You're here: Home » conversion funnel

Marketing Analytics that Drive ROI

March 1, 2021 by Angela Hausman

road to digital marketing success

Brands have a rather anemic notion of marketing analytics, as we discussed in a recent post on big … [Read more...]

Filed Under: Analytics in Action, Marketing Strategy Tagged With: CLV, conversion funnel, ROI, segmentation

Content Marketing Funnel: Matching Content to the Consumer Journey

January 5, 2021 by Angela Hausman

marketing funnel

I found the infographic at the bottom of this post highlighting content marketing throughout the … [Read more...]

Filed Under: Marketing Strategy Tagged With: Awareness, content marketing, content marketing strategy, conversion funnel, digital marketing, marketing funnel

The Modern Customer Journey: Visualizing and Optimizing

August 27, 2020 by Angela Hausman

the modern customer journey map

The modern customer journey, as you can see from the customer journey map above, is a complex system … [Read more...]

Filed Under: Marketing Strategy Tagged With: brand advocates, brand ambassadors, brand loyalty, conversion funnel, customer journey, customer journey map, influencers

Fixing 5 Problems in Moving Visitors Toward Conversion with Analytics

August 15, 2017 by Angela Hausman

moving visitor toward conversion

Face it. Business has but one purpose: moving visitors toward conversion and ensuring they become … [Read more...]

Filed Under: Marketing Strategy Tagged With: content marketing, conversion funnel, Google Analytics, market performance, ROI

Understanding Digital Consumer Behavior: Using Analytics to Optimize Performance

August 9, 2017 by Angela Hausman

digital consumer behavior

We've talked a lot about using analytics to optimize performance. Today, I'd like to dive deeper in … [Read more...]

Filed Under: Marketing Strategy Tagged With: conversion funnel, digital consumer behavior, Google Analytics, landing pages, page speed, ROI

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.