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Content Drives the Customer Journey

October 17, 2018 by Angela Hausman

content drives the customer journey

In today's always-on world, content drives the customer journey. Unfortunately, given the importance … [Read more...]

Filed Under: Content Marketing, Marketing Strategy Tagged With: consideration set, content drives the customer journey, content marketing, customer journey

The Marketing Mind: Understand Your Customers to Optimize Market Performance

June 14, 2018 by Angela Hausman

marketing mind to optimize performance

Getting inside the marketing mind means not only understanding your customers and how they make … [Read more...]

Filed Under: Analytics in Action, Content Marketing, Marketing Strategy Tagged With: content marketing, Data Analysis, market analytics, marketing concepts, marketing mind

Integrating 4 Critical Tactics for Digital Marketing Success

May 29, 2018 by Angela Hausman

digital marketing success

Digital marketing success is more than just choosing a few digital tactics, it requires integrating … [Read more...]

Filed Under: Marketing Strategy, Social Marketing, What's working Tagged With: Adobe, analytics, Buffer, content marketing, design, facebook, Google, Hubspot, IBM, Kissmetrics, paid advertising, Pinterest, SEO

Fixing 5 Problems in Moving Visitors Toward Conversion with Analytics

August 15, 2017 by Angela Hausman

moving visitor toward conversion

Face it. Business has but one purpose: moving visitors toward conversion and ensuring they become … [Read more...]

Filed Under: Analytics in Action, Marketing Strategy Tagged With: Adwords, content marketing, conversion funnel, facebook, Google Analytics, market performance, Marketing Strategy, ROI, strategy

Managing Content Marketing: An Arial View from the Experts

August 2, 2017 by Angela Hausman

managing content marketing

Managing content marketing is the most crucial element of digital marketing in the post-Penguin era. … [Read more...]

Filed Under: Content Marketing, Marketing Strategy Tagged With: content marketing, manage content marketing, SEO

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I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and digital media. We provide a host of digital marketing solutions including content marketing, email marketing, SEO/ SEM, social media marketing, lead generation as well as marketing strategy, branding,, market research, and a variety of other marketing programs to mid-sized businesses and nonprofits.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

I'm a featured contributor to Business2Community and was named to Content Marketing Institutes 40 digital luminaries for 2014. Get in touch

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links in the posts published. Rest assured, we only recommend products we've used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.

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