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You're here: Home » Content Marketing Institute

Yes, B2B Content Marketing WORKS

April 18, 2017 by Angela Hausman

b2b content marketing

I get this quizzical look when I pitch content marketing to my B2B clients all the time. The implied … [Read more...]

Filed Under: Content Marketing, Marketing Analytics, Marketing Strategy Tagged With: B2B content marketing, B2B marketing, CMI, content marketing, Content Marketing Institute, data-driven decision-making, marketing funnel, metrics, ROI

Content Marketing Analytics: Measure What Matters

March 18, 2015 by Angela Hausman

content marketing success

Content marketing analytics are critical for success. We know that. Yet, most (75% according to … [Read more...]

Filed Under: Analytics in Action Tagged With: CMI, Cognos, content marketing analytics, Content Marketing Institute, Curata, Google Analytics, IBM, market performance

Content Marketing Strategy Stats: 2015

March 9, 2015 by Angela Hausman

optimize content marketing

Some great stats on the state of content marketing from the folks over at wyzowl, so I thought I'd … [Read more...]

Filed Under: Marketing Strategy Tagged With: content marketing, Content Marketing Institute, content marketing strategy, Coschedule, Hubspot, Kissmetrics, market performance, ROI, SEO, Software Advice, Wyzowl

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Data-Driven Digital Marketing

High-Growth Businesses NEED a customized digital marketing solution! And we’ve got you covered We specialize in data-driven, results-oriented digital marketing strategy, content marketing, market research, brand and reputation management, public relations, and new product development for … Learn more

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I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and digital media. We provide a host of digital marketing solutions including content marketing, email marketing, SEO/ SEM, social media marketing, lead generation as well as marketing strategy, branding,, market research, and a variety of other marketing programs to mid-sized businesses and nonprofits.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

I'm a featured contributor to Business2Community and was named to Content Marketing Institutes 40 digital luminaries for 2014. Get in touch

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links in the posts published. Rest assured, we only recommend products we've used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.

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