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You're here: Home » Content Marketing Institute

Yes, B2B Content Marketing WORKS

April 18, 2017 by Angela Hausman

b2b content marketing

I get this quizzical look when I pitch content marketing to my B2B clients all the time. The implied … [Read more...]

Filed Under: Content Marketing, Marketing Strategy Tagged With: B2B content marketing, CMI, Content Marketing Institute, data-driven decision-making, ROI

Content Marketing Analytics: Measure What Matters

March 18, 2015 by Angela Hausman

content marketing success

Content marketing analytics are critical for success. We know that. Yet, most (75% according to … [Read more...]

Filed Under: Analytics in Action Tagged With: CMI, Cognos, content marketing analytics, Content Marketing Institute, Curata, Google Analytics, IBM, market performance


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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.