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Why Would You Buy a Bad Product?

May 6, 2022 by Angela Hausman

bad product

Why would anyone buy a bad product? I guess it depends on your definition of bad. Truly bad … [Read more...]

Filed Under: Marketing Strategy Tagged With: brand, brand personality, cheap, consumers, lifestyle, product, quality, Sony, trust

How Social Media Helps Your Marketing Efforts

May 17, 2013 by Angela Hausman

social media marketing

To truly understand social media analytics, you really need a little background on how social media … [Read more...]

Filed Under: Facebook Business Marketing, Marketing Strategy, Social Media Marketing Tagged With: consumers, facebook, Google, social media, social media marketing, twitter

Social Media as Market Research

February 12, 2013 by Angela Hausman

social media market research

Social media is a fabulous market research tool! It allows you to step into everyone's living room … [Read more...]

Filed Under: Marketing Analytics, Marketing Research, Social Media Marketing Tagged With: California Tortilla, consumers, facebook, Google, hyperresearch, market research, nvivo, Radian6, social media, SPSS, Trackr, twitter

Analytics: Social Media Marketing Grows Up

September 20, 2012 by Angela Hausman

social media roi

Social media is changing -- and analytics are leading this transformation.  Yet, surprisingly, when … [Read more...]

Filed Under: Marketing Analytics Tagged With: brand, community, consumers, DC Tech Week, engagement, evangelism, market, Radian6, social media marketing, Social network, traditional advertising

The 8 Biggest Failures With Social Media Marketing

August 1, 2012 by Angela Hausman

social media marketing success

Failing in your social media marketing efforts? Maybe you tried social media and didn't see much … [Read more...]

Filed Under: Facebook Business Marketing, Marketing Strategy, Social Media Marketing Tagged With: consumers, marketing, social media, social media marketing

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.