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How Social Media Helps Your Marketing Efforts

May 17, 2013 by Angela Hausman

social media marketing

To truly understand social media analytics, you really need a little background on how social media … [Read more...]

Filed Under: Facebook Business Marketing, Marketing Strategy, Social Media Marketing Tagged With: consumers, facebook, Google, social media, social media marketing, twitter

Social Media as Market Research

February 12, 2013 by Angela Hausman

social media market research

Social media is a fabulous market research tool! It allows you to step into everyone's living room … [Read more...]

Filed Under: Marketing Analytics, Marketing Research, Social Media Marketing Tagged With: California Tortilla, consumers, facebook, Google, hyperresearch, market research, nvivo, Radian6, social media, SPSS, Trackr, twitter

Analytics: Social Media Marketing Grows Up

September 20, 2012 by Angela Hausman

social media roi

Social media is changing -- and analytics are leading this transformation.  Yet, surprisingly, when … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy, Social Media Marketing Tagged With: brand, community, consumers, DC Tech Week, engagement, evangelism, market, Radian6, social media marketing, Social network, traditional advertising

The 8 Biggest Failures With Social Media Marketing

August 1, 2012 by Angela Hausman

social media marketing success

Failing in your social media marketing efforts? Maybe you tried social media and didn't see much … [Read more...]

Filed Under: Facebook Business Marketing, Marketing Strategy, Social Media Marketing Tagged With: consumers, marketing, social media, social media marketing

5 Ways to Make Sure Your Marketing Is LOVEABLE

July 30, 2012 by Angela Hausman

social media

Interesting graphic today from HubSpot on how marketing is loveable.  I'm not sure when marketing … [Read more...]

Filed Under: Marketing Strategy, Social Media Marketing Tagged With: advertising, consumers, emarketer, facebook, Hubspot, marketing, McDonalds, MySpace, social media, social media marketing, target market, Wendys, Zuckerberg

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Data-Driven Digital Marketing

High-Growth Businesses NEED a customized digital marketing solution! And we’ve got you covered We specialize in data-driven, results-oriented digital marketing strategy, content marketing, market research, brand and reputation management, public relations, and new product development for … Learn more

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I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and digital media. We provide a host of digital marketing solutions including content marketing, email marketing, SEO/ SEM, social media marketing, lead generation as well as marketing strategy, branding,, market research, and a variety of other marketing programs to mid-sized businesses and nonprofits.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

I'm a featured contributor to Business2Community and was named to Content Marketing Institutes 40 digital luminaries for 2014. Get in touch

Notice to readers

Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links in the posts published. Rest assured, we only recommend products we've used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.

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