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Customer Service: Getting Back to Marketing Basics

November 6, 2012 by Angela Hausman

content marketing

As bloggers, we all struggle over creating valuable content for our readers, but sometimes great … [Read more...]

Filed Under: Customer Relationship Management, Marketing Strategy Tagged With: brand, consumer, customer, customer service, marketing, Richard Branson

Using a Product/ Market Grid for Successful Marketing Strategy

October 7, 2010 by Angela Hausman

predictive analytics maximize ROI

A Product Market Grid is a marketing strategy tool used in market segmentation and target marketing … [Read more...]

Filed Under: Marketing Strategy Tagged With: consumer, convenience, marketing, Marketing Strategy, primary market, product, product market grid, profit, safety, success

How to Use Service Blueprints to Maximize Innovation Returns

October 6, 2010 by Angela Hausman

brand marketing

What are service blueprints? A service blueprint is a tool of a marketing strategy designed to help … [Read more...]

Filed Under: Innovation Marketing, Marketing Strategy Tagged With: business decisions, competitive advantage, consumer, customer, Innovation Marketing, marketing, Marketing Strategy, service blueprint, service failure, service problems, servicescapes, strategic advantage, superior service optimal customer experience


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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.