consumer Archives

Category Marketing: Getting Back to Marketing Basics

November 12, 2012 by Angela Hausman

I read recently that JC Penney is having problems converting the retail success of its new CEO, Ron … [Read more...]

Customer Service: Getting Back to Marketing Basics

November 6, 2012 by Angela Hausman

As bloggers, we all struggle over creating valuable content for our readers, but sometimes great … [Read more...]

Using a Product/ Market Grid for Successful Marketing Strategy

October 7, 2010 by Angela Hausman

A Product Market Grid is a marketing strategy tool used in market segmentation and target marketing … [Read more...]

How to Use Service Blueprints to Maximize Innovation Returns

October 6, 2010 by Angela Hausman

What are service blueprints? A service blueprint is a tool of a marketing strategy designed to help … [Read more...]

I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and digital media. We provide a host of digital marketing solutions including content marketing, email marketing, SEO/ SEM, social media marketing, lead generation as well as marketing strategy, branding,, market research, and a variety of other marketing programs to mid-sized businesses and nonprofits.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

I'm a featured contributor to Business2Community and was named to Content Marketing Institutes 40 digital luminaries for 2014. Get in touch

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