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Marketing Strategy: Segmenting Consumer Goods

September 30, 2011 by Angela Hausman

swimming in the red ocean.

Building a successful marketing strategy is hard because it combines quantitative knowledge and … [Read more...]

Filed Under: Innovation Marketing, Marketing Strategy, Social Media Marketing Tagged With: advertising, blue oceans, brand, Coke, consumer goods, consumers, convenience goods, Dove, involvement, Marketing Strategy, red oceans, risk, social media


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