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Web Design Decisions that Damage your Digital Performance

May 3, 2020 by Angela Hausman

damage your digital performance

When designing or doing a significant re-design of your website or other online properties, missteps … [Read more...]

Filed Under: Marketing Strategy Tagged With: consistency, damage your digital performance, digital design, style guide

Weapons of Influence: Motivate for Money

July 24, 2012 by Angela Hausman

social media market research

Influence is the grease that makes your marketing work. Using the weapons of influence to market … [Read more...]

Filed Under: Marketing Strategy, Social Media Marketing Tagged With: authority, Cialdini, consistency, Hausman and Associates, influence, liking, reciprocity, scarcity, social proof


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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.