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Surviving Mobilegeddon

April 22, 2015 by Angela Hausman

mobilegeddon

Well, Google finally did it. They said they were gonna and yesterday they threw the switch on … [Read more...]

Filed Under: Content Marketing, Marketing Strategy, mobile marketing strategy Tagged With: connected consumers, facebook, Google, mobile, mobile readiness, mobile-friendly, responsive design, Screenfly, twitter, user experience

Exponential Organizations: Is This the New Normal?

April 10, 2015 by Angela Hausman

exponential organizations

OK, so exponential organizations may not be the new normal, but you may soon find an exponential … [Read more...]

Filed Under: Marketing Strategy Tagged With: 99designs, AirBnB, Apple, connected consumers, crowdsourcing, exponential organizations, Google, linear organizations, Modev, ODesk, Ray Kurzwell, Salim Ismail, Singularity, Singularity University, Steve Jobs, Yuri van Geest

How to Use Consumer Psychology to Increase ROI

September 10, 2014 by Angela Hausman

consumer psychology and ROI

Ever think about how consumer psychology affects buying decisions? If you think about it at all, … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy, Social Marketing Tagged With: advertising, brand, brand image, Brian Solis, connected consumers, Consumer Journey, consumer psychology, digital marketing, facebook, Guerrilla Marketing, Increase Roi, influence, integrated marketing communications, Marketing Analytics, Millenials

Content Marketing in 1 Easy Image

March 28, 2014 by Angela Hausman

digital marketing for small businesses

I want to thank Chris Lake at eConsultancy for creating this incredible infographic on content … [Read more...]

Filed Under: Marketing Strategy Tagged With: connected consumers, content marketing, econsultancy, influence, periodic table of content marketing, social media marketing

They’re Here! Are You Ready for Connected Consumers?

January 17, 2012 by Angela Hausman

connected consumer

Connected consumers search, share, and buy products differently than other consumers.  And, every … [Read more...]

Filed Under: Facebook Business Marketing, Google+, Marketing Strategy, Social Marketing Tagged With: connected consumers, disruptive advertising, facebook, mobile, QR codes, Zmags

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I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and digital media. We provide a host of digital marketing solutions including content marketing, email marketing, SEO/ SEM, social media marketing, lead generation as well as marketing strategy, branding,, market research, and a variety of other marketing programs to mid-sized businesses and nonprofits.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

I'm a featured contributor to Business2Community and was named to Content Marketing Institutes 40 digital luminaries for 2014. Get in touch

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