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You're here: Home » conjoint analysis

Marketing Research: What’s Your Part-Worth?

November 1, 2010 by Angela Hausman

marketing information system graphics

Want to know what the part-worth of a feature? This is a critical question in marketing research … [Read more...]

Filed Under: Innovation Marketing, Marketing Research, Marketing Strategy Tagged With: conjoint analysis, Marketing Research, over-engineering, price, sales, value

Marketing Strategy: The Pricing Element

August 24, 2010 by Angela Hausman

re-pricer tools in ecommerce

How much should I charge for my product or service? Knowing how much to charge is critical for a … [Read more...]

Filed Under: Marketing Research, Marketing Strategy Tagged With: breakeven, commodty, conjoint analysis, differentiation, forecast, Marketing Strategy, non-price competition, premium price, price, quality, return on investment, ROI, targeted ROI, value

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.