conjoint analysis Archives

Marketing Research: What’s Your Part-Worth?

November 1, 2010 by Angela Hausman

Want to know what the part-worth of a feature? This is a critical question in marketing research … [Read more...]

Marketing Strategy: The Pricing Element

August 24, 2010 by Angela Hausman

How much should I charge for my product or service? Knowing how much to charge is critical for a … [Read more...]

I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and digital media. We provide a host of digital marketing solutions including content marketing, email marketing, SEO/ SEM, social media marketing, lead generation as well as marketing strategy, branding,, market research, and a variety of other marketing programs to mid-sized businesses and nonprofits.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

I'm a featured contributor to Business2Community and was named to Content Marketing Institutes 40 digital luminaries for 2014. Get in touch

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