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You're here: Home » conjoint analysis

Marketing Research: What’s Your Part Worth?

November 30, 2022 by Angela Hausman 15 Comments

what's your part worth

Imagine you work for a company in their development department and your job involves developing a … [Read more...]

Filed Under: Innovation Marketing Tagged With: conjoint analysis, Marketing Research, over-engineering

Marketing Strategy: The Pricing Element

October 3, 2022 by Angela Hausman

re-pricer tools in ecommerce

Pricing your product right is challenging, yet when your pricing is wrong, you lose money. This … [Read more...]

Filed Under: Marketing Strategy Tagged With: breakeven, conjoint analysis, non-price competition, quality, ROI, value


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