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#BePresent: Engagement Metric from Sprout Social

March 17, 2013 by Angela Hausman

In social media, we've always said the first rule is that you have to be present. And, #BePresent … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy, Social Media Marketing Tagged With: #BePresent, analytics, complaints, customers, engagement, social media, social media analytics, Sprout Social, twitter

Now That you Have a Listening Post, You Need to Analyze all That Data to Support your Marketing Strategy

September 14, 2010 by Angela Hausman

social media listening

Last week I gave you 5 reasons you need to add a listening post to your marketing strategy.  Even if … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy, Social Media Marketing Tagged With: analyze data, categorize data, complaint handling, complaints, customer satisfaction, customer service, effective listening, empowerment, hyperresearch, listening, listening post, marketing, marketing communication, marketing dashboard, Marketing Strategy, nvivo, reward employees, satisfaction levels, self service technologies, social media, social networks, SPSS, superior service, unstructured data

Service Failure Destroys Your Marketing Strategy

August 12, 2010 by Angela Hausman

service failure

You've implemented your marketing strategy and things are going great.  However, you start noticing … [Read more...]

Filed Under: Customer Relationship Management, Marketing Strategy, Social Media Marketing, Uncategorized Tagged With: complaints, dissatisfaction, Marketing Research, Marriott, retailers, retaliation, service, service failure, social networking, social networks, Verizon

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.