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You're here: Home » complaint handling

Social Media Success: Give a Sh*t About Customers

July 31, 2013 by Angela Hausman

social media complaints

Sorry, can you say "Shit" in avideo platformvideo managementvideo solutionsvideo player respectable … [Read more...]

Filed Under: Customer Relationship Management, Marketing Strategy, Social Media Marketing Tagged With: Anthony Weiner, community, complaint handling, customers, dissatisfaction, dissatisfied customers, evangelists, Marilyn Monroe, President Kennedy, social media, social media success, Tiger Woods

Brand Image, PIVOT, and Paid PR

February 13, 2011 by Angela Hausman

Ask a Marketing Expert

Brand Awareness I have a question from a linkedin connection: "what is the best way to create brand … [Read more...]

Filed Under: Ask a Marketing Expert, Facebook Business Marketing, Marketing Strategy, Social Media Marketing Tagged With: Aaron Batalion, Adobe, advertising, Amazon, Apple, brand, brand awareness, brand image, business inculabor, CNN, complaint handling, credibility, customer satisfaction, Disney, facebook, Groupon, influence, LiquidWeb, LivingSocial, loyalty, marketing, Marriott, metrics, Microsoft, new media, online reputation, PIVOT, positioning, pr, price, SEO, software, Target, target market, tech cocktail

Now That you Have a Listening Post, You Need to Analyze all That Data to Support your Marketing Strategy

September 14, 2010 by Angela Hausman

social media listening

Last week I gave you 5 reasons you need to add a listening post to your marketing strategy.  Even if … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy, Social Media Marketing Tagged With: analyze data, categorize data, complaint handling, complaints, customer satisfaction, customer service, effective listening, empowerment, hyperresearch, listening, listening post, marketing, marketing communication, marketing dashboard, Marketing Strategy, nvivo, reward employees, satisfaction levels, self service technologies, social media, social networks, SPSS, superior service, unstructured data

5 Reasons you NEED a Listening Post to Enhance Your Social Media Marketing Strategy

September 9, 2010 by Angela Hausman

social media analytics

Do you know what people are saying about you online? Do you have a system in place to capitalize … [Read more...]

Filed Under: Marketing Analytics, Marketing Research, Marketing Strategy, Social Media Marketing Tagged With: brand, complaint handling, customer delight, facebook, listening, market research, Marketing Strategy, social media marketing, social networks, unstructured data


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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.